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~subject:"Marketingmanagement"
~type_genre:"Kongressschrift"
~type_genre:"Thesis"
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Marketingmanagement kleiner und mittlerer Werbeagenturen : eine vergleichende qualitative Analyse zur Identifikation Erfolg versprechender Gestaltungsoptionen aus Kunden- und Agent...
Rohbock, Ute
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10003328623
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Marktsegmentierung zum Zwecke segmentspezifischer Werbepolitik
Kuhn, Wilhelm
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1984
Persistent link: https://www.econbiz.de/10000697406
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