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Marketingmanagement
Social marketing
1,279
Social Marketing
1,222
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269
Consumer behaviour
267
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218
social marketing
192
USA
121
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Kotler, Philip
7
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Cornelissen, Gert
3
Dewitte, Siegfried
3
Warlop, Luk
3
Yzerbyt, Vincent
3
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2
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2
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2
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2
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2
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2
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2
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2
Zhou, Yanfeng
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bayardo Tobar-Pesántez, Luis
1
Bergsiek, Micha
1
Blanchette, Lyne M. G.
1
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1
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1
Brychkov, Dmitry
1
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1
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1
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1
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1
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1
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The SAGE handbook of social marketing
5
International review on public and non-profit marketing
4
Journal of business research : JBR
3
Journal of social marketing : JSOCM
3
International journal of nonprofit and voluntary sector marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing intelligence & planning
2
AMS review : official publication of the Academy of Marketing Science
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Cogent business & management
1
Corporate governance : international journal of business in society
1
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Economics & finance notes
1
Edward Elgar E-Book Archive
1
EuroMed journal of business
1
Europäische Hochschulschriften / 5
1
Fortschritt-Berichte VDI / 16
1
Global business review
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of islamic marketing and branding
1
International journal of management & enterprise development : IJMED
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Islamic marketing : JIMA
1
Journal of advertising research
1
Journal of economics and business research
1
Journal of international business and economics : JIBE
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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ECONIS (ZBW)
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41
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
42
The marketing dilemma
Baker, Michael John
- In:
EuroMed journal of business
8
(
2013
)
2
,
pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
Saved in:
43
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
44
Market orientation in nonprofit organizations : innovativeness, resource scarcity, and performance
Modi, Pratik
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009510633
Saved in:
45
What do
social
marketing
programmes reveal about
social
marketing
? : evidence from South Asia
Saini, Gordhan K.
;
Mukul, Kumar
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10010201099
Saved in:
46
Segmenting blood donors in developing countries
Zhou, Yanfeng
;
Poon, Patrick
;
Yu, Chunling
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10009611619
Saved in:
47
Ethical challenges in commercial
social
marketing
Anker, Thomas Boysen
;
Kappel, Klemens
- In:
The SAGE handbook of social marketing
,
(pp. 284-297)
.
2011
Persistent link: https://www.econbiz.de/10009380556
Saved in:
48
Communications in
social
marketing
Alden, Dana
;
Basil, Michael D.
;
Deshpande, Sameer
- In:
The SAGE handbook of social marketing
,
(pp. 167-177)
.
2011
Persistent link: https://www.econbiz.de/10009380669
Saved in:
49
The
social
marketing
mix - a critical review
Peattie, Kenneth J.
;
Peattie, Sue
- In:
The SAGE handbook of social marketing
,
(pp. 152-166)
.
2011
Persistent link: https://www.econbiz.de/10009380680
Saved in:
50
Segmentation and targeting
Lotenberg, Lynne Doner
;
Schechter, Carol
;
Strand, John
- In:
The SAGE handbook of social marketing
,
(pp. 125-135)
.
2011
Persistent link: https://www.econbiz.de/10009380687
Saved in:
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