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~subject:"Marketingtheorie"
~subject:"United Kingdom"
~subject:"Österreich"
~type_genre:"Reprint"
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Marketingtheorie
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Theorie
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812
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672
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288
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9
Yoneyama, Takau
9
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Capie, Forrest
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Dixon, Donald F.
7
Sylla, Richard Eugene
7
Freeman, Mark
6
Wood, Geoffrey
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Botelho, Lynn A.
5
Hyman, Michael R.
5
O'Shaughnessy, John
5
Ozanne, Julie L.
5
Shaw, Eric H.
5
Sparrow, Paul R.
5
Benson, John
4
Fraser, William Hamish
4
Keynes, John Maynard
4
Kotler, Philip
4
Levy, Sidney J.
4
Andreasen, Alan R.
3
Bagozzi, Richard P.
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Cooper, Cary
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Dobscha, Susan
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Finch, Vanessa
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Fischer, Eileen
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Hobson, John Atkinson
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Kuiper, Edith
3
Malhotra, Naresh K.
3
Marshall, Alfred
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Monieson, David D.
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Outram, Quentin
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3
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History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
International themes in business law ; Vol. 1
21
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
International themes in business law ; Vol. 2
14
The evolution of nonprofit marketing
12
History of marketing thought ; Volume 3
9
Nonprofit marketing : sectoral applications
8
Routledge revivals
8
The development of critical perspectives in marketing
8
An Elgar reference collection
7
International themes in business law ; Vol. 3
7
International themes in business law ; Vol. 5
6
Routledge library editions / Advertising
6
Sage library in marketing
6
History of banking and finance
5
Routledge library editions / Banking & finance
5
Small business and entrepreneurship ; Vol. 4
5
The development of monetary theory inthe 1920s and 1930s
5
Theoretical and empirical perspectives in critical marketing studies
5
Boards and directors
4
International themes in business law ; Vol. 4
4
Relational and functional integration
4
Small business and entrepreneurship ; Vol. 5
4
The origins of business economics
4
Accounting theory ; Vol. 4
3
Controlling corporate crime
3
Corporate brand and corporate reputation
3
Corporate crime: issues of definition, construction and research
3
Critical marketing : issues in contemporary marketing
3
Cross-cultural and critical perspectives on brands
3
Economic approaches to law
3
European corporate governance : readings and perspectives
3
Foundations of cross cultural management ; Vol. 2
3
Multinational enterprises and host economies ; Vol. 1
3
Routledge library editions / Economics
3
The nature and scope of marketing research
3
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ECONIS (ZBW)
463
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1
Alternative and multiple paradigms
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242115
Saved in:
2
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
3
The economy of the household
Kuiper, Edith
(
ed.
)
-
2014
-
First published
Persistent link: https://www.econbiz.de/10010230887
Saved in:
4
The economy of the market
Kuiper, Edith
(
ed.
)
-
2014
-
First published
Persistent link: https://www.econbiz.de/10010231424
Saved in:
5
General theory and the realism versus relativism debates
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242116
Saved in:
6
Historical and philosophical overview
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242117
Saved in:
7
Rethinking concepts
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242114
Saved in:
8
Women's views on institutions and change
Kuiper, Edith
(
ed.
)
-
2014
-
First published
Persistent link: https://www.econbiz.de/10010231423
Saved in:
9
Advertising : a new approach
Taplin, Walter
-
2013
-
[Nachdr. der Ausg.] Hutchinson, London, 1960
Persistent link: https://www.econbiz.de/10009738746
Saved in:
10
Advertising and psychology
Gill, Leslie E.
-
2013
-
[Nachdr. der Ausg.] New York, Hutchinson, 1954
Persistent link: https://www.econbiz.de/10012875596
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