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~subject:"Marketingtheorie"
~type_genre:"Article in journal"
~type_genre:"Mehrbändiges Werk"
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Brown, Stephen
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Journal of historical research in marketing
3
Marketing theory
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ECONIS (ZBW)
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1
Producing historical critical marketing studies : theory, method and politics
Tadajewski, Mark
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 549-575
Persistent link: https://www.econbiz.de/10009407696
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2
Yo, Clio! : can historiography save marketing scholarship?
Brown, Stephen
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 449-468
Persistent link: https://www.econbiz.de/10009407718
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3
Historical methodology : the perspective of a professionally trained historian turned marketer
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009407726
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4
Marketing theory as history
Wooliscroft, Ben
- In:
Marketing theory
11
(
2011
)
4
,
pp. 499-501
Persistent link: https://www.econbiz.de/10009419174
Saved in:
5
On the intersection of marketing history and marketing theory
Hunt, Shelby D.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 483-489
Persistent link: https://www.econbiz.de/10009419180
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