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~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
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Marketingtheorie
Marketing management
2,220
Marketingmanagement
2,220
Deutschland
296
Germany
296
Theorie
243
Theory
243
Beziehungsmarketing
231
Relationship marketing
231
Brand management
184
Markenführung
184
Consumer behaviour
178
Konsumentenverhalten
178
Internet marketing
158
Online-Marketing
158
Marketing
149
USA
148
United States
148
Social Web
124
Social web
124
International marketing
98
Internationales Marketing
98
KMU
94
SME
94
Innovation
79
Target group
74
Zielgruppe
74
Strategic management
73
Strategisches Management
73
Marketing theory
60
E-commerce
59
Electronic Commerce
59
Public relations
58
Öffentlichkeitsarbeit
58
Market research
56
Marktforschung
56
Advertising
55
Werbung
55
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52
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52
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Aufsatz im Buch
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168
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168
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79
Textbook
68
Book section
57
Collection of articles of several authors
46
Sammelwerk
46
Graue Literatur
37
Non-commercial literature
37
Konferenzschrift
33
Hochschulschrift
24
Conference proceedings
22
Aufsatzsammlung
20
Thesis
20
Reprint
18
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17
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7
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3
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3
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2
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2
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1
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English
53
German
7
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Saren, Michael
2
Webster, Frederick E.
2
Wensley, Robin
2
Akaah, Ishmael P.
1
Ambrosi, Klaus
1
Anand, Sandip
1
Anderson, Paul F.
1
Andrews, Rick L.
1
Aspers, Patrik
1
Athanasula-Reppa, Anastasia
1
Badot, Olivier
1
Baker, Jonathan J.
1
Beckert, Jens
1
Benton, Raymond
1
Bhattacharya, C. B.
1
Bijmolt, Tammo H. A.
1
Bloomfield, Daniel
1
Blut, Markus
1
Bolton, Ruth N.
1
Brexendorf, Tim Oliver
1
Brodie, Roderick J.
1
Brown, Stephen
1
Brownlie, Douglas
1
Bruyère, Sébastien
1
Bucci, Ampelio
1
Cadogan, John W.
1
Chatterjee, Somnath
1
Cornwell, T. Bettina
1
Cova, Bernard
1
Dadzie, Kofi Q.
1
Daskou, Sofia
1
Diamantopoulos, Adamantios
1
Diller, Hermann
1
Doherty, Anne Marie
1
Doyle, Peter
1
Dugulan, Diana
1
Dutta, P. K.
1
Fehrer, Julia
1
Filho, Calixto Salomão
1
Gregory, Gary
1
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The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Major theoretical debates and contemporary issues in marketing theory
3
Critical marketing : defining the field
2
Fundamentals of marketing research ; Vol. 6
2
Handbook of qualitative research methods in marketing
2
Journal of marketing management : MM
2
The marketing book
2
Advertising in new formats and media : current research and implications for marketers
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Contemplating corporate marketing, identity and communication
1
Developing digital marketing : relationship perspectives
1
Does marketing need reform? : fresh perspectives on the future
1
Fundamentals of business-to-business marketing
1
Handbook of relationship marketing
1
Handbook on ethics and marketing
1
Historical research in marketing management
1
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Integrated marketing communication
1
Interactive and multi-channel marketing
1
International marketing ; Vol. 1
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Market research handbook
1
Marketing : metaphors and metamorphosis
1
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
1
Marketing strategy processes and tools
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
1
Promotional culture and convergence : markets, methods, media
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research handbook on political economy and law
1
Strategic uses of social media for improved customer retention
1
The Oxford handbook of critical management studies
1
The Routledge handbook of service research insights and ideas
1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
60
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
3
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
4
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
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5
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
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6
Marketing on Tumblr
Smirnov, Kristen
- In:
Strategic uses of social media for improved customer …
,
(pp. 59-83)
.
2017
Persistent link: https://www.econbiz.de/10011632736
Saved in:
7
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
Saved in:
8
International marketing
Doherty, Anne Marie
- In:
The marketing book
,
(pp. 494-507)
.
2016
Persistent link: https://www.econbiz.de/10011471712
Saved in:
9
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
10
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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