//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingtheorie"
~type_genre:"Bibliografie enthalten"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing
1,788
Marketingmanagement
1,239
Marketing management
1,196
Theorie
854
Theory
854
Deutschland
829
Germany
818
Consumer behaviour
247
Konsumentenverhalten
247
Management
202
Strategisches Management
181
Marktforschung
176
Beziehungsmarketing
175
Relationship marketing
174
Market research
169
Welt
159
World
159
Marketing theory
128
USA
126
United States
123
Public relations
108
Öffentlichkeitsarbeit
108
Innovationsmanagement
104
Unternehmen
101
Innovation management
100
Werbung
100
Internationales Marketing
95
International marketing
92
Innovation
91
Strategic management
88
Brand management
87
Markenführung
87
Advertising
86
Betriebswirtschaftslehre
81
Dienstleistungsmarketing
81
Services marketing
81
Lieferantenmanagement
77
Supplier relationship management
77
Business economics
76
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Book / Working Paper
130
Article
2
Type of publication (narrower categories)
All
Bibliografie enthalten
Collection of articles of several authors
Handbook
Article in journal
334
Aufsatz in Zeitschrift
334
Lehrbuch
155
Textbook
140
Sammelwerk
103
Aufsatz im Buch
99
Book section
99
Graue Literatur
63
Konferenzschrift
63
Non-commercial literature
63
Aufsatzsammlung
53
Hochschulschrift
53
Thesis
42
Glossar enthalten
38
Glossary included
38
Conference proceedings
36
Bibliography included
29
Reprint
28
Working Paper
26
Arbeitspapier
25
Festschrift
18
Handbuch
15
Case study
11
Fallstudie
11
Collection of articles written by one author
10
Sammlung
10
Einführung
9
Bibliografie
7
CD-ROM, DVD
6
Conference paper
6
Konferenzbeitrag
6
Mehrbändiges Werk
6
Multi-volume publication
6
Interview
4
Elektronischer Datenträger
3
Fallstudiensammlung
3
Wörterbuch
3
more ...
less ...
Language
All
English
91
German
35
Polish
6
Russian
1
Author
All
Pepels, Werner
9
Sheth, Jagdish N.
8
Olbrich, Rainer
4
Pilarczyk, Bogna
4
Wind, Yoram
4
Betts-Outland, Harriette
2
Freiling, Jörg
2
Hammann, Peter
2
Kollmann, Tobias
2
Lilien, Gary L.
2
Maclaran, Pauline
2
Mazurek-Łopacińska, Krystyna
2
Perreault, William D.
2
Robson, Julie
2
Sander, Matthias
2
Shankar, Venkatesh
2
Wa´skowski, Zygmunt
2
Zaltman, Gerald
2
Ali, Abdul
1
Araujo, Luis
1
Ashraf, Samreen
1
Aufderheide, Detlef
1
Backhaus, Klaus
1
Banasiak, Andrzej
1
Bauer, András
1
Bayón, Tomás
1
Belk, Russell W.
1
Benkenstein, Martin
1
Benton, Raymond
1
Berghoff, Hartmut
1
Berács, József
1
Bijmolt, Tammo H. A.
1
Bloom, Paul N.
1
Bode, Matthias
1
Brady, Michael K.
1
Breyer-Mayländer, Thomas
1
Brown, Tom
1
Brownlie, Douglas T.
1
Bruhn, Manfred
1
Cayla, Julien
1
more ...
less ...
Institution
All
American Marketing Association
15
Duncker & Humblot
4
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
European Advertising Academy
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Society for Marketing Advances
1
Springer Gabler <Firma>
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Warwick Business School
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
more ...
less ...
Published in...
All
Legends in marketing
7
Proceedings series / American Marketing Association
5
Journal of marketing management : MM
4
Marketing intelligence & planning
3
Zeszyty naukowe
3
AMA educators' proceedings
2
Berichte aus der Betriebswirtschaft
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
International series in operations research & management science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Neue betriebswirtschaftliche Forschung : Nbf
2
SAGE library in marketing
2
The journal of business & industrial marketing
2
UTB / Wirtschaftswissenschaften
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Approaches to semiotics
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
Entscheidungsunterstützung für ökonomische Probleme
1
European Advertising Academy
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler Research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International series in quantitative marketing
1
International series in quantitative marketing : ISQM
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Lecture notes in economics and mathematical systems : LNEMS
1
Lehrbuch
1
more ...
less ...
Source
All
ECONIS (ZBW)
132
Showing
1
-
10
of
132
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
2
The SAGE handbook of digital marketing
Hanlon, Annmarie
(
ed.
);
Tuten, Tracy L.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013350348
Saved in:
3
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
4
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
5
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
6
Advanced methods for modeling markets
Leeflang, Peter
(
ed.
);
Wieringa, Jaap E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011660853
Saved in:
7
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
8
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
9
Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011597420
Saved in:
10
A. Marketing als Denkhaltung, B. Käuferverhalten, C. Marktforschung
Pepels, Werner
-
2016
-
7., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011504889
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->