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~subject:"Marketingtheorie"
~type_genre:"Book section"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
~type_genre:"Wörterbuch"
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Search: subject_exact:"Marketingpolitik"
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Marketingtheorie
Marketing
3,068
Marketingmanagement
2,925
Marketing management
2,887
Deutschland
873
Germany
856
Theorie
706
Theory
706
Consumer behaviour
498
Konsumentenverhalten
498
Beziehungsmarketing
412
Relationship marketing
411
USA
357
United States
354
Brand management
316
Markenführung
316
Online-Marketing
234
Strategisches Management
226
Internet marketing
225
Management
218
Marketing theory
206
Marktforschung
206
Welt
204
World
204
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203
Social Web
201
Social web
201
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194
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189
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184
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179
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179
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169
Internationales Marketing
168
International marketing
166
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159
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159
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334
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140
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99
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63
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63
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63
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53
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53
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42
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38
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38
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36
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26
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25
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18
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Freiling, Jörg
8
Sheth, Jagdish N.
8
Kollmann, Tobias
7
Pilarczyk, Bogna
4
Saren, Michael
4
Meffert, Heribert
3
Wind, Yoram
3
Araujo, Luis
2
Benton, Raymond
2
Betts-Outland, Harriette
2
Bijmolt, Tammo H. A.
2
Dholakia, Nikhilesh
2
Diamantopoulos, Adamantios
2
Doherty, Anne Marie
2
Grönroos, Christian
2
Kitchen, Philip J.
2
Kotler, Philip
2
Kuckertz, Andreas
2
Levy, Sidney J.
2
Lilien, Gary L.
2
Maclaran, Pauline
2
Mazurek-Łopacińska, Krystyna
2
Müller, Christoph
2
Nahr-Ettl, Christina
2
Perreault, William D.
2
Robson, Julie
2
Scheier, Christian
2
Shankar, Venkatesh
2
Svensson, Peter
2
Tadajewski, Mark
2
Wa´skowski, Zygmunt
2
Webster, Frederick E.
2
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2
Zaltman, Gerald
2
Akaah, Ishmael P.
1
Ali, Abdul
1
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1
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1
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1
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American Marketing Association
15
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
European Advertising Academy
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Society for Marketing Advances
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Warwick Business School
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Legends in marketing
7
Major theoretical debates and contemporary issues in marketing theory
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
Proceedings series / American Marketing Association
5
Journal of marketing management : MM
4
Handbook of qualitative research methods in marketing
3
History of marketing thought ; Volume 3
3
Marketing intelligence & planning
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
Zeszyty naukowe
3
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
2
AMA educators' proceedings
2
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Critical marketing : defining the field
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
Fundamentals of marketing research ; Vol. 6
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SAGE library in marketing
2
The Oxford handbook of critical management studies
2
The development of critical perspectives in marketing
2
The journal of business & industrial marketing
2
The marketing book
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advertising in new formats and media : current research and implications for marketers
1
Approaches to semiotics
1
Beliefs forming (in) market relationships
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Contemplating corporate marketing, identity and communication
1
Contemporary issues in marketing : principles and practice
1
Continuing to broaden the marketing concept : making the world a better place
1
Developing digital marketing : relationship perspectives
1
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Source
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ECONIS (ZBW)
208
Showing
1
-
10
of
208
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date (oldest first)
1
Origins and development of online communities and their role in marketing research
Scaraboto, Daiane
;
Ferreira, Marcia Christina
- In:
The SAGE handbook of digital marketing
,
(pp. 83-99)
.
2022
Persistent link: https://www.econbiz.de/10013367016
Saved in:
2
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
3
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
4
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
5
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
6
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
7
Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
Saved in:
8
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
9
Bridging ideology critique and marketing theory
Becker, Ingrid
- In:
Beliefs forming (in) market relationships
,
(pp. 179-199)
.
2018
Persistent link: https://www.econbiz.de/10012161144
Saved in:
10
Marketing Weiterdenken - Reflexion von Sven Reinecke
Reinecke, Sven
(
interviewee
)
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 345-347)
.
2018
Persistent link: https://www.econbiz.de/10011741020
Saved in:
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