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~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Non-commercial literature"
~type_genre:"Sammelwerk"
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Marketingtheorie
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1
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1
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1
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1
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Inštitut za Marketing <Maribor>
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Winter Educators' Conference <2002, Austin, Tex.>
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Legends in marketing
7
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6
Journal of marketing management : MM
4
Marketing intelligence & planning
3
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3
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2
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2
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2
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2
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2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Approaches to semiotics
1
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1
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1
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Developments in marketing science: Proceedings of the Academy of Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
151
OLC EcoSci
1
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Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
2
Is marketing a science : debate revisited
Sharma, Dheeraj
-
2016
Persistent link: https://www.econbiz.de/10011471296
Saved in:
3
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
4
Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
Saved in:
5
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
6
Polskie dyskursy marketingu : perspektywa lingwistyczna
Smoleń-Wawrzusiszyn, Magdalena
-
Instytut Filologii Polskiej <Lublin>
-
2018
Persistent link: https://www.econbiz.de/10011897482
Saved in:
7
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
8
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
9
Defining political marketing
Ormrod, Robert P.
-
2012
Persistent link: https://www.econbiz.de/10009632217
Saved in:
10
Advanced methods for modeling markets
Leeflang, Peter
(
ed.
);
Wieringa, Jaap E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011660853
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