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~subject:"Marktforschung"
~subject:"Standardization"
~type_genre:"Produkt- und Herstellerübersicht"
~type_genre:"Übersichtsarbeit"
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Abstracting empirical generalizations from private label brand research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
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2
50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan
;
Kotulla, Thomas
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
Saved in:
3
Marktstudie Social Media Monitoring Tools : IT-Lösungen zur Beobachtung und Analyse unternehmensstrategisch relevanter Informationen im Internet.
Kasper, Harriet
;
Dausinger, Moritz
;
Kett, Holger
; …
-
2010
Persistent link: https://www.econbiz.de/10008810947
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