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Marktforschung
Web analytics
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Analyzing the strategic role of social networking in firm growth and productivity
1
Central European business review : CEBR
1
Digitale Kommunikation
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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International journal of market research
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
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ECONIS (ZBW)
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1
Use of netnography in contemporary marketing research
Kopaničová, Janka
;
Klepochová, Dagmar
;
Francová, Zuzana
- In:
Central European business review : CEBR
11
(
2022
)
4
,
pp. 111-131
Persistent link: https://www.econbiz.de/10013457322
Saved in:
2
Netnography as a marketing research tool in the fashion industry in Southeast Europe
Xharavina, Natyra
;
Kapoulas, Alexandros
;
Miaoulis, …
- In:
International journal of market research
62
(
2020
)
4
,
pp. 499-515
Persistent link: https://www.econbiz.de/10012308951
Saved in:
3
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
Saved in:
4
Eine Trendwende in der Marketingforschung : aktuelle Chancen und Risiken von Web Surveys
Becker, Claudia
;
Dombrowski, Kristin
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 439-465)
.
2013
Persistent link: https://www.econbiz.de/10009774624
Saved in:
5
The interaction of sampling and weighting in producing a representative sample online : an excerpt from the ARF's "Foundations of Quality 2" initiative
Bremer, John
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 363-371
Persistent link: https://www.econbiz.de/10010245577
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6
Marktforschung für Instrumente der digitalen Kommunikation
Lütters, Holger
- In:
Digitale Kommunikation
,
(pp. 121-150)
.
2012
Persistent link: https://www.econbiz.de/10009545424
Saved in:
7
DISE : Dynamic Intelligent Survey Engine
Schlereth, Christian
;
Skiera, Bernd
- In:
Quantitative marketing and marketing management : …
,
(pp. 225-243)
.
2012
Persistent link: https://www.econbiz.de/10009621768
Saved in:
8
Netnography : finding the right balance between automated and manual research
Bartl, Michael
;
Ivanovic, Ivan
- In:
Web-Monitoring : Gewinnung und Analyse von Daten über …
,
(pp. 157-174)
.
2010
Persistent link: https://www.econbiz.de/10003938292
Saved in:
9
Netnographie
Beckmann, Suzanne C.
;
Langer, Roy
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 219-228)
.
2009
Persistent link: https://www.econbiz.de/10003827386
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