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~subject:"Marktforschung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Working Paper"
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ECONIS (ZBW)
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Mobile ethnography : a customer experience research method for innovation
Bosio, Birgit
;
Rainer, Katharina
;
Stickdorn, Marc
- In:
Handbook of research methods for marketing management
,
(pp. 242-259)
.
2021
Persistent link: https://www.econbiz.de/10013171807
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2
Mixed methods in agricultural marketing research : building trust amongst participants
Hay, Rachel
- In:
Handbook of research methods for marketing management
,
(pp. 261-282)
.
2021
Persistent link: https://www.econbiz.de/10013171811
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3
Alternative research methods : introducing market sensing : a qualitative and interpretive perspective on research
Longbottom, David
;
Lawson, Alison
- In:
Quantitative research methods in consumer psychology : …
,
(pp. 124-165)
.
2019
Persistent link: https://www.econbiz.de/10011954808
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4
Online research methods
Kaye, Linda K.
- In:
Psychological and behavioral examinations in cyber security
,
(pp. 253-265)
.
2018
Persistent link: https://www.econbiz.de/10011809668
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5
Research ethics
Dupernex, Simon
- In:
Alternative market research methods : market sensing
,
(pp. 293-303)
.
2017
Persistent link: https://www.econbiz.de/10011569758
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6
Service innovation research methods
Sørensen, Flemming
;
Lapenta, Francesco
- In:
Research methods in service innovation
,
(pp. 1-18)
.
2017
Persistent link: https://www.econbiz.de/10011635722
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7
Multilevel cultural issues
Herk, Hester van
;
Fischer, Ronald
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 191-211)
.
2017
Persistent link: https://www.econbiz.de/10011749740
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8
Qualitative method versus quantitative method in marketing research : an application example at Oba restaurant
Bilgin, Yusuf
- In:
Qualitative versus quantitative research
,
(pp. 1-27)
.
2017
Persistent link: https://www.econbiz.de/10011858281
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9
Consumer behavior research methods
Chrysochou, Polymeros
- In:
Consumer perception of product risks and benefits
,
(pp. 409-428)
.
2017
Persistent link: https://www.econbiz.de/10011653736
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10
Quantitative methods in marketing
Baron, Steve
;
Ashman, Rachel
- In:
The marketing book
,
(pp. 211-270)
.
2016
Persistent link: https://www.econbiz.de/10011471646
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