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~subject:"Marktforschung"
~type_genre:"Bibliography included"
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Database Marketing : optimale Zielgruppenbestimmung mit Hilfe statistischer Verfahren
Musiol, Gerald
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1999
Persistent link: https://www.econbiz.de/10001364392
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Einsatz künstlicher neuronaler Netze bei der operativen Werbemitteleinsatzplanung im Versandhandel im Vergleich zu ökonometrischen Verfahren
Urban, Alexander
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1998
Persistent link: https://www.econbiz.de/10000991299
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