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Praxishandbuch Produktentwicklung : Grundlagen, Instrumente und Beispiele ; [qualitative Marktgespräche, Marktsegmentierung, Produktkonzept, USP-Herleitung]
Langbehn, Arno
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2010
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1. Aufl.
Persistent link: https://www.econbiz.de/10003926617
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