//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Media usage"
~subject:"Mediennutzung"
~subject:"United States"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media selection"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Media usage
Mediennutzung
United States
Advertising media
81
Werbeträger
81
Advertising planning
25
Werbeplanung
25
Advertising effects
19
Werbewirkung
19
Advertising
12
Deutschland
12
Germany
12
Werbung
12
Communication media
8
Kommunikationsmedien
8
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
USA
7
Internet marketing
6
Online-Marketing
6
Target group
6
Zielgruppe
6
Marketing management
5
Marketingmanagement
5
Media mix
5
Mediamix-Strategie
5
Advertising industry
4
Marketing
4
Media industries
4
Mediensektor
4
Werbewirtschaft
4
Betriebliche Budgetierung
3
Business model
3
Corporate budgeting
3
Emotion
3
Geschäftsmodell
3
Synergie
3
Synergy
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Book section
Article in journal
34
Aufsatz in Zeitschrift
34
Aufsatz im Buch
11
Graue Literatur
5
Non-commercial literature
5
Case study
4
Fallstudie
4
Arbeitspapier
3
Hochschulschrift
3
Working Paper
3
Guidebook
2
Market information
2
Marktinformation
2
Mehrbändiges Werk
2
Multi-volume publication
2
Ratgeber
2
Statistics
2
Statistik
2
Thesis
2
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
9
German
2
Author
All
Malthouse, Edward C.
2
Adkins, Mark
1
Aggarwal, Sugandha
1
Berg, Scott
1
Calder, Bobby J.
1
Diehl, Sandra
1
Gupta, Anshu
1
Jha, P. C.
1
Koinig, Isabell
1
LaTour, Michael S.
1
Lambiase, Jacqueline
1
Manik, Prerna
1
Newcomb, James
1
Reichert, Tom
1
Roschitz, Petra
1
Scheiber, Rebecca
1
Schultz, Don E.
1
Seeger, Christof
1
Turow, Joseph
1
Webster, James
1
more ...
less ...
Published in...
All
Kellogg on advertising & media : the Kellogg School of Management
4
Breaking new ground in theory and practice
1
Case study and review
1
Gender, culture, and consumer behavior
1
Handbuch der Marktforschung
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
1
The Routledge companion to advertising and promotional culture
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Media buying : the new power of advertising
Turow, Joseph
- In:
The Routledge companion to advertising and promotional …
,
(pp. 99-111)
.
2013
Persistent link: https://www.econbiz.de/10010197576
Saved in:
3
Gender and media literacy : women and men try on responses to objectification in fashion advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
Saved in:
4
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
5
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
6
Herausforderungen und Perspektiven für regionale Zeitungen
Seeger, Christof
- In:
Medienzukunft und regionale Zeitungen : der lokale Raum …
,
(pp. 99-110)
.
2010
Persistent link: https://www.econbiz.de/10008747807
Saved in:
7
Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
8
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
9
Developments in audience measurement and research
Webster, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 123-138)
.
2008
Persistent link: https://www.econbiz.de/10003755908
Saved in:
10
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->