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Search: subject_exact:"Trade fair participation"
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Messe
Messebeteiligung
129
Trade fair participation
129
Trade fair
45
Deutschland
39
Germany
39
Marketing management
31
Marketingmanagement
31
Messe <Wirtschaft>
19
B-to-B-Marketing
18
Business-to-business marketing
18
Marketing
12
Event sector
11
Veranstaltungswirtschaft
11
Erfolgsfaktor
10
Lieferantenmanagement
10
Success factor
10
Supplier relationship management
10
Messemarketing
9
Theorie
9
Theory
9
Event-Marketing
8
Trade fair marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Event marketing
6
KMU
6
SME
6
Unternehmen
6
Brand management
5
Business network
5
Markenführung
5
Messestand
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Public relations
5
Trade shows
5
Unternehmensnetzwerk
5
Öffentlichkeitsarbeit
5
Business-to-Business-Marketing
4
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Undetermined
11
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Article
36
Book / Working Paper
9
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Article in journal
23
Aufsatz in Zeitschrift
23
Aufsatz im Buch
14
Book section
14
Collection of articles of several authors
3
Graue Literatur
3
Non-commercial literature
3
Sammelwerk
3
Aufsatzsammlung
2
Advisory report
1
Case study
1
Conference proceedings
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Gutachten
1
Hochschulschrift
1
Konferenzschrift
1
Nachschlagewerk
1
Ratgeber
1
Reference book
1
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1
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Language
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English
34
German
11
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Golfetto, Francesca
2
Gopalakrishna, Srinath
2
Kirchgeorg, Manfred
2
Rinallo, Diego
2
Skallerud, Kåre
2
Spannagel, Rolf
2
Tafesse, Wondwesen
2
Weitzel, Günter
2
Adams, Russell
1
Alberca Oliver, María del Pilar
1
Anguera-Torrell, Oriol
1
Arnold, Dieter
1
Bathelt, Harald
1
Berne, Carmen
1
Bettis-Outland, Harriette
1
Bloch, Peter H.
1
Brühe, Christian
1
Chi, Yeong Nain
1
Chongwatpol, Jongsawas
1
Chow Hoi Hee, Charles
1
Chun, Chang-Suk
1
Coyle, Tom
1
Crecelius, Andrew T.
1
Dasgupta, Aniruddha
1
Ding, Yu-Chun
1
Downey, Clara
1
Drapeau, Nancy
1
Eichhorn, Peter
1
Fang, Chin-yi
1
Farhangmehr, Minoo
1
Fritsche, Christiane
1
García-Uceda, M. E.
1
Goehrmann, Klaus E.
1
Haon, Christophe
1
Heckmann, Sepp D.
1
Heger, Günther
1
Häsele, Corinna
1
Jiang, Jeff
1
Karagiannidis, Vasiliki
1
Kassubek, Martin
1
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Forschungsstelle für den Handel Berlin
1
Ifo-Institut für Wirtschaftsforschung
1
Institut für Congress- und Event-Marktforschung <Berlin; Hamburg>
1
Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
1
Wissenschaftliche Konferenz Eventforschung <5, 2013, Chemnitz>
1
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
10
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business-to-business marketing
3
The journal of business & industrial marketing
3
Tourism management : research, policies, practice
2
Edition / AUMA
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Field guide to case study research in business-to-business marketing and purchasing
1
Forum Deutsche Geschichte
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handbuch der Marktforschung
1
Ifo-Schnelldienst
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
1
International journal of hospitality management
1
Journal of customer behaviour
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international trade & commerce
1
Journal of travel and tourism marketing
1
Markenkommunikation und Beziehungsmarketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Schriftenreihe Marketing, Management
1
Strategic market creation : a new perspective on marketing and innovation management
1
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
1
Zeitschrift für Wirtschaftsgeographie
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
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ECONIS (ZBW)
45
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1
Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?
Anguera-Torrell, Oriol
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014304487
Saved in:
2
Perspectives of organizers and exhibitors on the performance assessment of exhibitors at an International Travel Fair
Fang, Chin-yi
;
Ding, Yu-Chun
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012241733
Saved in:
3
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
4
The development of a curriculum for the introduction to trade show buying
Lovett, Marvin G.
;
Chi, Yeong Nain
;
Little, Donna L.
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10012299012
Saved in:
5
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
6
An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales
Nayak, Jogendra Kumar
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10012196276
Saved in:
7
A three-component framework for trade show performance evaluation
Lin, Yeqiang
;
Jiang, Jeff
;
Kerstetter, Deborah
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 855-879
Persistent link: https://www.econbiz.de/10011917462
Saved in:
8
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
9
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
10
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
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