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~subject:"Messung"
~subject:"United States"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Search: subject_exact:"Brand image"
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Messung
United States
Markenimage
68
Brand image
66
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
34
Markenführung
34
Brand
24
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24
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9
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6
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6
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Collection of articles written by one author
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388
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388
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54
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54
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28
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28
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25
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24
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24
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22
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5
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Aaker, Jennifer
1
Azoulay, Audrey
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Belk, Russell W.
1
Benet-Martínez, Verónica
1
Fischer, Marc
1
Garolera, Jordi
1
Hoeffler, Steve
1
Jacobs, Gabriele
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Kapferer, Jean-Noël
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Park, Se-bum
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Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
9
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Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
2
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
4
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
5
Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
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6
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
7
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
8
Measuring and managing the essence of a brand personality
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
-
2009
Persistent link: https://www.econbiz.de/10003836301
Saved in:
9
Essays on retrieval ease- versus content-based judgments
Park, Se-bum
-
2004
Persistent link: https://www.econbiz.de/10003946467
Saved in:
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