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~type_genre:"Article in journal"
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MSI reports : working paper series
9
CCSO working papers : working paper series of the CCSO Center for Economic Research
1
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ECONIS (ZBW)
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1
Customer value measurement
Leroi-Werelds, Sara
;
Streukens, Sandra
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 105-159
Persistent link: https://www.econbiz.de/10009383322
Saved in:
2
Measuring interpersonal influence in online conversations
Dwyer, Paul
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 41-62
Persistent link: https://www.econbiz.de/10003885333
Saved in:
3
Do mindset metrics explain brand sales?
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
Saved in:
4
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
Saved in:
5
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
Saved in:
6
Do innovations really pay off? : total stock market returns to innovation
Sood, Ashish
;
Tellis, Gerard J.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10003779705
Saved in:
7
The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert
;
Mizik, Natalie
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 75-103
Persistent link: https://www.econbiz.de/10003579932
Saved in:
8
Valuing brand assets : a cost-effective and easy-to-implement measurement approach
Fischer, Marc
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 25-50
Persistent link: https://www.econbiz.de/10003605643
Saved in:
9
BRAN*EQT : a model and simulator for estimating, tracking, and managing multicategory brand equity
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 51-76
Persistent link: https://www.econbiz.de/10003605648
Saved in:
10
Accumulation, productivity and technology : measurement and analysis of long term economic growth
Ark, Bart van
(
contributor
)
-
1999
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709223
Saved in:
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