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~subject:"Mobile marketing"
~subject:"Mobiltelefon"
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Mobile marketing
Mobiltelefon
Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Internet marketing
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Mobile Business
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Mobile Marketing
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Mobile business
2
Mobile communications
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Mobilkommunikation
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Online-Marketing
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Viral marketing
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Virales Marketing
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Werbewirkung
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Antecedents of acceptance
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Deutschland
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Distributed smart grid components
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Electric power industry
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Elektrizität
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Germany
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Green IS
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Lagermanagement
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Marketing
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Mobile Anwendung
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Mobile Telekommunikation
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Mobile application
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Mobile viral marketing
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Reichhart, Philipp Konstantin
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Ghose, Anindya
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Molitor, Dominik
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Spann, Martin
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Journal of management information systems : JMIS
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ECONIS (ZBW)
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Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
2
Effectiveness of mobile marketing
Reichhart, Philipp Konstantin
-
2013
Persistent link: https://www.econbiz.de/10010199764
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