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~subject:"Mobilität"
~subject:"Online-Marketing"
~type_genre:"Book section"
~type_genre:"Sammelwerk"
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Search: subject:"Informationsverarbeitung"
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Mobilität
Online-Marketing
Mobile Anwendung
282
Mobile application
282
Mobile communications
66
Mobilkommunikation
66
Mobile Business
31
Mobile business
31
Mobile phone
26
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26
Consumer behaviour
22
Deutschland
22
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22
Konsumentenverhalten
22
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22
United States
22
Innovation adoption
18
Innovationsakzeptanz
18
Theorie
15
Theory
15
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12
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12
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12
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11
Computernetz
11
E-Learning
11
E-learning
11
Mobile Marketing
11
Mobile marketing
11
Data protection
10
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10
Datenschutz
10
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10
Digitale Dienste
10
Information technology
10
Informationstechnik
10
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10
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10
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9
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9
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9
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6
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102
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102
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12
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9
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9
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English
16
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Werner, Jan
2
Aebli, Annika
1
Aeron, Varid
1
Bauer, Christine
1
Bauer, Martin
1
Biethahn, Niels
1
Broeckelmann, Philipp
1
Brysch, Armin A.
1
Busch, Lena Maren
1
Celtek, Evrim
1
Chadwick, Simon
1
Duane, Aidan M.
1
Fenton, Alex
1
Gardini, Marco A.
1
Geiger, Harley Lorenz
1
Gosline, Renée Richardson
1
Gröppel-Klein, Andrea
1
Guimarães, Guilherme
1
Hebgen, Benjamin
1
Hiller, Katharina
1
Kang, Yowei
1
Kolke, Reinhard
1
Landvogt, Markus
1
Mafael, Alexander
1
Martin, Miquel
1
Navarro-Bailón, Maria Ángeles
1
Okazaki, Shintaro
1
Parry, Keith D.
1
Rienecker, Marcel
1
Schücker, Linda
1
Solima, Ludovico
1
Spiekermann, Sarah
1
Stopka, Ulrike
1
Strauß, Bernd
1
Strohbach, Martin
1
Sucky, Eric
1
Sørensen, Carsten
1
Utesch, Till
1
Yang, Kenneth C. C.
1
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APP-fahren mit digital vernetzten ÖV-Angeboten <Veranstaltung> <2017, Dresden>
1
Conference on Mobility in a Globalised World <2011, Iserlohn>
1
Conference on Mobility in a Globalised World <3., 2013, Stuttgart>
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Edition Winterwork
1
Erich-Schmidt-Verlag <Berlin>
1
Technische Universität Dresden / Professur für Kommunikationswirtschaft
1
Umdenken im ÖPV - Smarte Vernetzung mit Auto, Rad & Co. <2016, Dresden>
1
University of Bamberg Press
1
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Pervasive advertising
3
Handbook of research on effective advertising strategies in the social media age
2
Schriftenreihe Logistik und Supply Chain Management
2
Breaking new ground in theory and practice
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriften zu Tourismus und Freizeit
1
Strong brands, strong relationships
1
The Oxford handbook of management information systems : critical perspectives and new directions
1
Trust and communication : findings and implications of trust research
1
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ECONIS (ZBW)
18
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1
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
2
Risk and trust in self-tracking via fitness apps
Busch, Lena Maren
;
Schücker, Linda
;
Utesch, Till
; …
- In:
Trust and communication : findings and implications of …
,
(pp. 253-271)
.
2021
Persistent link: https://www.econbiz.de/10012592625
Saved in:
3
Mobilität & Kommunikation : Intermodalität heute und morgen - intelligente Vernetzung von ÖPNV, Auto, Rad & Co
Stopka, Ulrike
(
ed.
)
-
Umdenken im ÖPV - Smarte Vernetzung mit Auto, Rad & …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011797035
Saved in:
4
Tourismus - E-Tourismus - M-Tourismus : Herausforderungen und Trends der Digitalisierung im Tourismus
Landvogt, Markus
;
Brysch, Armin A.
;
Gardini, Marco A.
; …
-
DGT Jahrestagung <19., 2015, Kempten>
-
2017
Persistent link: https://www.econbiz.de/10011622464
Saved in:
5
Information processing in customer relationship management : investigating the role of electronic word-of-mouth and loyalty programs
Mafael, Alexander
-
2015
Persistent link: https://www.econbiz.de/10011569813
Saved in:
6
Employing a mixed method to explore mobile social media users' big data privacy concerns
Yang, Kenneth C. C.
;
Kang, Yowei
- In:
Handbook of research on effective advertising …
,
(pp. 302-320)
.
2015
Persistent link: https://www.econbiz.de/10011283742
Saved in:
7
Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
8
From stranger to friend : shaping consumer-brand relationships with social media
Gosline, Renée Richardson
- In:
Strong brands, strong relationships
,
(pp. 161-171)
.
2015
Persistent link: https://www.econbiz.de/10011313574
Saved in:
9
Digital resources and approaches adopted by user-centred museums : the growing impact of the Internet and social media
Solima, Ludovico
- In:
Handbook of research on management of cultural products …
,
(pp. 181-199)
.
2014
Persistent link: https://www.econbiz.de/10010348383
Saved in:
10
Mobility in a globalised world 2013
Sucky, Eric
(
ed.
);
Werner, Jan
(
ed.
);
Kolke, Reinhard
(
ed.
); …
-
Conference on Mobility in a Globalised World <3., 2013, …
-
2014
Persistent link: https://www.econbiz.de/10014013329
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