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~subject:"Multichannel strategy"
~type_genre:"Conference paper"
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Multichannel strategy
Beziehungsmarketing
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Brand management
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Brand narratives
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Customer journey
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
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