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~subject:"New product development"
~subject:"Polen"
~subject:"Preismanagement"
~type_genre:"Sammelwerk"
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New product development
Polen
Preismanagement
Produktmanagement
72
Product management
55
Theorie
20
Theory
20
Deutschland
17
Germany
17
Brand management
15
Innovation management
15
Innovationsmanagement
15
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15
Marketingmanagement
13
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12
Marketing
12
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11
Consumer behaviour
10
Konsumentenverhalten
10
Marketing management
10
Product life cycle
10
Produktentwicklung
10
Produktlebenszyklus
10
Product design
9
Beziehungsmarketing
8
Markenpolitik
8
Market research
8
Marktforschung
8
Pricing strategy
8
Produktpolitik
8
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8
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6
Markenimage
6
Physical distribution
5
Production management
5
Produkt
5
Produktionswirtschaft
5
Strategisches Management
5
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5
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16
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107
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107
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35
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20
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19
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1
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8
Polish
4
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3
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Sojkin, Bogdan
4
Kleinaltenkamp, Michael
3
Kall, Jacek
2
Sarma, Sarmistha
2
Singh, Sukhvinder
2
Gielens, Kathrijn
1
Gijsbrechts, Els
1
Kannan, P. K.
1
Mahajan, Vijay
1
Peoples, James
1
Peoples, James H.
1
Plinke, Wulff
1
Quelch, John A.
1
Semerkova, L. N.
1
Sheth, Jagdish N.
1
Wind, Yoram
1
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
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4
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2
Academic monograph on business studies : marketing
1
Advances in airline economics
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
1
International journal of electronic commerce : IJEC
1
Legends in marketing
1
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ECONIS (ZBW)
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Handbook of research on retailing
Gielens, Kathrijn
(
ed.
);
Gijsbrechts, Els
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012103092
Saved in:
2
Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha
(
ed.
);
Singh, Sukhvinder
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010501316
Saved in:
3
Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha
(
ed.
);
Singh, Sukhvinder
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010501360
Saved in:
4
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
5
Pricing behaviour and non-price characteristics in the airline industry
Peoples, James H.
(
contributor
);
Peoples, James
(
ed.
)
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009425626
Saved in:
6
Produkt w fazie spadku i odnowienia
Sojkin, Bogdan
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444689
Saved in:
7
Zarządzanie produktem kreowanie produktu
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444667
Saved in:
8
Current trends in commodity science : selected quality problems
Wybieralska, Katarzyna
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444685
Saved in:
9
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
10
Produkt w fazie wzrostu i dojrzałości
Sojkin, Bogdan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003480266
Saved in:
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