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~subject:"New product development"
~subject:"Preismanagement"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammlung"
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New product development
Preismanagement
Produktmanagement
79
Product management
62
Theorie
23
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23
Brand management
17
Deutschland
17
Germany
17
Markenführung
17
Innovation management
16
Innovationsmanagement
16
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14
Marketingmanagement
13
Marketing
12
Produktgestaltung
11
Consumer behaviour
10
Konsumentenverhalten
10
Marketing management
10
Product life cycle
10
Produktentwicklung
10
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10
Product design
9
Beziehungsmarketing
8
Markenpolitik
8
Market research
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Marktforschung
8
Pricing strategy
8
Produktpolitik
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8
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6
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6
Fertigungsprogramm
5
Master production schedule
5
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5
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English
7
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Kleinaltenkamp, Michael
3
Sarma, Sarmistha
2
Singh, Sukhvinder
2
Sojkin, Bogdan
2
Gielens, Kathrijn
1
Gijsbrechts, Els
1
Kall, Jacek
1
Kannan, P. K.
1
Mahajan, Vijay
1
Peoples, James
1
Peoples, James H.
1
Plinke, Wulff
1
Quelch, John A.
1
Semerkova, L. N.
1
Sheth, Jagdish N.
1
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Academic monograph on business studies : marketing
1
Advances in airline economics
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
1
International journal of electronic commerce : IJEC
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ECONIS (ZBW)
13
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1
Handbook of research on retailing
Gielens, Kathrijn
(
ed.
);
Gijsbrechts, Els
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012103092
Saved in:
2
Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha
(
ed.
);
Singh, Sukhvinder
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010501316
Saved in:
3
Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha
(
ed.
);
Singh, Sukhvinder
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010501360
Saved in:
4
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
5
Pricing behaviour and non-price characteristics in the airline industry
Peoples, James H.
(
contributor
);
Peoples, James
(
ed.
)
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009425626
Saved in:
6
Produkt w fazie spadku i odnowienia
Sojkin, Bogdan
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444689
Saved in:
7
Zarządzanie produktem kreowanie produktu
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444667
Saved in:
8
Readings in modern marketing
Quelch, John A.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003152688
Saved in:
9
Markt- und
Produktmanagement
: die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
10
Markt- und
Produktmanagement
: Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
1
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