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~subject:"New product development"
~subject:"Pricing strategy"
~type_genre:"Arbeitspapier"
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Search: subject:"B-to-B-Marketing"
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New product development
Pricing strategy
B-to-B-Marketing
61
Business-to-business marketing
61
Lieferantenmanagement
17
Supplier relationship management
17
Deutschland
15
Germany
15
Theorie
11
Theory
11
Beziehungsmarketing
10
Relationship marketing
10
Bundling strategy
8
Electronic Commerce
8
Leistungsbündel
8
E-commerce
7
Business-to-Business-Marketing
6
Marketing management
5
Marketingmanagement
5
Advertising
4
Brand management
4
Digital platform
4
Digitale Plattform
4
Markenführung
4
Negotiations
4
Preismanagement
4
Verhandlungen
4
Werbung
4
1994-2009
3
Auction
3
Auktion
3
Fernsehsender
3
Head of government
3
Interessenpolitik
3
Italien
3
Italy
3
Lobbying
3
Mediaset
3
Network economics
3
Netzwerkökonomik
3
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5
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7
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Arbeitspapier
Article in journal
84
Aufsatz in Zeitschrift
84
Hochschulschrift
29
Aufsatz im Buch
27
Book section
27
Thesis
21
Graue Literatur
11
Non-commercial literature
11
Aufsatzsammlung
10
Collection of articles of several authors
10
Sammelwerk
10
Case study
9
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9
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7
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6
Bibliography included
6
Lehrbuch
3
Textbook
3
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2
Sammlung
2
Conference paper
1
Guidebook
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
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1
Ratgeber
1
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English
4
German
3
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Echtelt, Ferrie E. A. van
2
Weele, Arjan J. van
2
Wynstra, Finn
2
Bruno, Hernan A.
1
Che, Hai
1
Dutta, Shantanu
1
Duysters, Geert
1
Kossmann, Jochen
1
Krieger, John
1
Modlich, Stephanie
1
Mojir, Navid
1
Riekhof, Hans-Christian
1
Schmitz, Gertrud
1
Sudhir, K.
1
Wacker, Philipp
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ERIM report series research in management
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Cowles Foundation discussion paper
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Faculty & research / Insead : working paper series
1
Forschungspapiere
1
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ECONIS (ZBW)
7
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1
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
2
Role of reference price on price and quantity : insights from B2B markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
-
2012
Persistent link: https://www.econbiz.de/10009619059
Saved in:
3
Pricing-Prozesse für Komponentenhersteller im Maschinen- und Anlagenbau
Riekhof, Hans-Christian
;
Wacker, Philipp
-
2012
Persistent link: https://www.econbiz.de/10009530860
Saved in:
4
Strategic and operational management of supplier involvement in new product development : a contingency perspective
Echtelt, Ferrie E. A. van
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003649311
Saved in:
5
Managing supplier involvement in new product development : a multiple-case study
Echtelt, Ferrie E. A. van
;
Wynstra, Finn
;
Weele, Arjan …
-
2006
Persistent link: https://www.econbiz.de/10003381337
Saved in:
6
Ein Entscheidungsunterstützungssystem zur Preisfindung hybrider Produkte
Schmitz, Gertrud
;
Krieger, John
;
Modlich, Stephanie
-
2010
Persistent link: https://www.econbiz.de/10008662985
Saved in:
7
Preispolitik als strategische Kompetenz auf B-t-B-Märkten : eine theoretische und empirische Analyse
Kossmann, Jochen
-
2006
Persistent link: https://www.econbiz.de/10003474693
Saved in:
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