Bstieler, Ludwig (ed.); Noble, Charles H. (ed.) - 2023 - Fourth edition
Innovation and New Product Development. Our partners at the Product Development and Management Association (PDMA) and Wiley … essays, and a practical guide for managers and thought leaders working in new product development (NPD) and innovation … highlight innovation as a key focus of what we are to explore in addition to our continuing emphasis on new product development …