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~subject:"Online retailing"
~subject:"experimental economics"
~subject:"eye-tracking"
~subject:"web design"
~type:"article"
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Online retailing
experimental economics
eye-tracking
web design
Consumer behaviour
97
Konsumentenverhalten
97
Eye-tracking
90
Experiment
43
Advertising effects
34
Werbewirkung
34
Perception
33
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33
Advertising
22
Internet marketing
21
Online-Marketing
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Werbung
21
Visual attention
18
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Game theory
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visual attention
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ROBU, Adriana-Emilia
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Ruiz Mafe, Carla
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Badenes-Rocha, Alberto
2
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2
Glöckner, Andreas
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2
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2
Meeh-Bunse, Gunther
2
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2
Teckert, Özlem
2
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1
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1
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1
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International journal of advertising : the review of marketing communications
4
Journal of behavioral decision making
4
Psychology & marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Judgment and Decision Making
3
CrossCultural Management Journal
2
European research studies
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research
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Accounting horizons : a quarterly publication of the American Accounting Association
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Annals of Faculty of Economics
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Applied economics letters
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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Electronic commerce research and applications
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German journal of agricultural economics : GJAE
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Health economics
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Human resource management
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IEEE transactions on engineering management : EM
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INFORMS journal on computing : JOC
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Informatica Economica
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International journal of business excellence : IJBEX
1
International journal of information technology and management : IJITM
1
International journal of internet marketing and advertising : IJIMA
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International journal of productivity and quality management : IJPQM
1
International journal of technology marketing : IJTMkt
1
Journal of Industrial Engineering and Management (JIEM)
1
Journal of advertising research
1
Journal of business economics and management
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of industrial engineering and management : JIEM
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Journal of management information systems : JMIS
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
60
RePEc
9
EconStor
1
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1
A magic leap in tourism : intended and realized experience of head-mounted augmented reality in a museum context
Bird, Jonathan M.
;
Smart, Philip A.
;
Harris, David J.
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1427-1447
Persistent link: https://www.econbiz.de/10014368588
Saved in:
2
Utilising physiological data for augmenting travel choice models : methodological frameworks and directions of future research
Hancock, Thomas O.
;
Choudhury, Charisma F.
- In:
Transport reviews : a transnational transdisciplinary …
43
(
2023
)
5
,
pp. 838-866
Persistent link: https://www.econbiz.de/10014323467
Saved in:
3
Keeping an eye on cost : what can eye tracking tell us about attention to cost information in discrete choice experiments?
Genie, Mesfin G.
;
Ryan, Mandy
;
Krucien, Nicolas
- In:
Health economics
32
(
2023
)
5
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10014278032
Saved in:
4
Effective domestic tourism advertising layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and
eye-tracking
measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
6
Intel inside : the linguistic properties of effective slogans
Hodges, Brady T.
;
Estes, Zachary
;
Warren, Caleb
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 865-886
Persistent link: https://www.econbiz.de/10014526236
Saved in:
7
Examination of consumer purchase decisions via neuromarketing methods : a social psychology approach
Tomri̇s Küçün, Nihan
;
Gönenç Güler, Emel
- In:
Prizren social science journal
5
(
2021
)
2
,
pp. 14-29
Persistent link: https://www.econbiz.de/10012663723
Saved in:
8
How advertising avoidance affects visual attention and memory of advertisements
Onișor, Lucian-Florin
;
Ioniță, Daniela
- In:
Journal of business economics and management
22
(
2021
)
3
,
pp. 656-674
brand advertisements and corporate brand advertisements. An
eye-tracking
experiment with 121 respondents show that when …
Persistent link: https://www.econbiz.de/10012506274
Saved in:
9
Identification of management styles with the use of ICT support instruments
Milewski, Radoslaw
- In:
European research studies
24
(
2021
)
1
,
pp. 262-287
Persistent link: https://www.econbiz.de/10012512451
Saved in:
10
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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