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~subject:"Online-Marketing"
~type_genre:"Book section"
~type_genre:"Case study"
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Online-Marketing
Mobile Anwendung
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Entrepreneurial Innovation : Strategy and Competition Aspects
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The role of mobile technologies in digital marketing and sales
Stochhi, Lara
- In:
The SAGE handbook of digital marketing
,
(pp. 256-275)
.
2022
Persistent link: https://www.econbiz.de/10013367088
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2
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
3
Risk and trust in self-tracking via fitness apps
Busch, Lena Maren
;
Schücker, Linda
;
Utesch, Till
; …
- In:
Trust and communication : findings and implications of …
,
(pp. 253-271)
.
2021
Persistent link: https://www.econbiz.de/10012592625
Saved in:
4
The effect of Online Native Advertising on the attitude of Tokopedia consumers in Bandung city
Pramodhana, A.
;
Ariyanti, M.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 34-40)
.
2020
Persistent link: https://www.econbiz.de/10012259301
Saved in:
5
Employing a mixed method to explore mobile social media users' big data privacy concerns
Yang, Kenneth C. C.
;
Kang, Yowei
- In:
Handbook of research on effective advertising …
,
(pp. 302-320)
.
2015
Persistent link: https://www.econbiz.de/10011283742
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6
Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
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7
Social – local – mobile : the future of location-based services
Heinemann, Gerrit
;
Gaiser, Christian
-
2015
Persistent link: https://www.econbiz.de/10010441685
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8
From stranger to friend : shaping consumer-brand relationships with social media
Gosline, Renée Richardson
- In:
Strong brands, strong relationships
,
(pp. 161-171)
.
2015
Persistent link: https://www.econbiz.de/10011313574
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9
Digital resources and approaches adopted by user-centred museums : the growing impact of the Internet and social media
Solima, Ludovico
- In:
Handbook of research on management of cultural products …
,
(pp. 181-199)
.
2014
Persistent link: https://www.econbiz.de/10010348383
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10
The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea
;
Broeckelmann, Philipp
- In:
Quantitative marketing and marketing management : …
,
(pp. 353-377)
.
2012
Persistent link: https://www.econbiz.de/10009621749
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