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~subject:"Online-Marketing"
~type_genre:"Sammlung"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Online-Marketing
Beziehungsmarketing
53
Relationship marketing
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Consumer behaviour
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Deutschland
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Theorie
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Internet marketing
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Sammlung
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Gräve, Jan-Frederik
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Mafael, Alexander
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Merisavo, Marko
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Weiger, Welf Hermann
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Acta Universitatis Oeconomicae Helsingiensis / A
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ECONIS (ZBW)
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Managing brands in the digital era
Gräve, Jan-Frederik
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2019
Persistent link: https://www.econbiz.de/10012103146
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2
User engagement in social media : an individual-level perspective
Weiger, Welf Hermann
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2017
Persistent link: https://www.econbiz.de/10011686891
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3
Information processing in customer relationship management : investigating the role of electronic word-of-mouth and loyalty programs
Mafael, Alexander
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2015
Persistent link: https://www.econbiz.de/10011569813
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4
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
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2008
Persistent link: https://www.econbiz.de/10003766169
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