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~subject:"Organisationsstruktur"
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Organisationsstruktur
Key account management
211
Key-Account-Management
211
Relationship marketing
65
Beziehungsmarketing
64
Lieferantenmanagement
47
Supplier relationship management
47
Strategic management
22
Strategisches Management
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19
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Germany
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United States
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Customer value
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Kundenwert
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Selling
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Verkauf
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Salespeople
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Accounting
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Customer analysis
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International marketing
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Internationales Marketing
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Kundenanalyse
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Rechnungswesen
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Theorie
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Theory
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Marketingmanagement
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Erfolgsfaktor
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Globalisierung
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Affeltranger, Roger
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Bink, Audrey
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Faix, Axel
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Lindner, Hans-Jörg
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Olejnik, Edith
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Schlüter, Andrea
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Swoboda, Bernhard
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Integriertes Key-Account-Management
2
Controlling als Instrument der Unternehmensführung
1
Handbook of strategic account management : a comprehensive resource
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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1
Organizational structures in global account management
Yip, George S.
;
Bink, Audrey
- In:
Handbook of strategic account management : a …
,
(pp. 337-354)
.
2014
Persistent link: https://www.econbiz.de/10010341890
Saved in:
2
Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen Handelskunden
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
4
,
pp. 278-292
Persistent link: https://www.econbiz.de/10009387765
Saved in:
3
Evaluation of a national key account management concept within selected market organisations of Metter Toledo Process Analytics
Affeltranger, Roger
- In:
Integriertes Key-Account-Management
,
(pp. 149-251)
.
2011
Persistent link: https://www.econbiz.de/10009236405
Saved in:
4
Zentrale versus dezentrale Struktur des internationalen Key-Account-Managements mittelständischer Automobil-Zulieferer
Lindner, Hans-Jörg
- In:
Integriertes Key-Account-Management
,
(pp. 1-60)
.
2011
Persistent link: https://www.econbiz.de/10009236415
Saved in:
5
Empirische Fundierung des Organisations-Audit : Analysen zur Beurteilung der Marktorientierung des Produkt- und Key-Account-Managements
Faix, Axel
- In:
Controlling als Instrument der Unternehmensführung
,
(pp. 103-132)
.
2007
Persistent link: https://www.econbiz.de/10003641062
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