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~subject:"Organizational change"
~type_genre:"Fallstudie"
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Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
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1
Change-Kommunication : in turbulenten Zeiten Mitarbeiter binden und gewinnen
Kurar, Cigdem
- In:
Erfolgsfaktor Employer Branding : Mitarbeiter binden …
,
(pp. 167-183)
.
2013
Persistent link: https://www.econbiz.de/10010240852
Saved in:
2
Stakeholder perspective on internal marketing communication : an ERP implementation case study
Finney, Sherry
- In:
Business process management journal
17
(
2011
)
2
,
pp. 311-331
Persistent link: https://www.econbiz.de/10009156937
Saved in:
3
Internal marketing as a change management tool : a case study in re-branding
Finney, Sherry
;
Scherrebeck-Hansen, Mette
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 325-344
Persistent link: https://www.econbiz.de/10008695766
Saved in:
4
Cooperative financial services : linking ethics, engagement, and employer branding to business model change
Marsh, Craig
;
Woolley, Rob
- In:
Leading HR
,
(pp. 189-208)
.
2010
Persistent link: https://www.econbiz.de/10003976035
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