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~subject:"Performance-Messung"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Performance-Messung
Return on investment
646
Return on Investment
639
USA
84
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60
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60
return on investment
48
Capital income
44
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44
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Farris, Paul W.
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Comeche Martínez, Jose Manuel
1
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1
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1
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1
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1
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1
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1
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1
Ivars, Jose Vicente Pascual
1
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1
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1
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1
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1
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Integrated brand marketing and measuring returns
2
Journal of communication management : an international journal
2
Psychology & marketing
2
The profit impact of marketing strategy project : retrospect and prospects
2
Advancing executive coaching : setting the course for successful leadership coaching
1
Business and Economic Research : BER
1
Business horizons
1
Corporate governance : the international journal for effective board performance
1
Entrepreneurship, theory and practice : ET & P
1
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1
Financial accountability & management : in governments, public services and charities
1
Global business and organizational excellence : a review of research & best practices
1
Global practices in knowledge management for societal and organizational development
1
Gower handbook of internal communication
1
Handbook of research on nonprofit economics and management
1
Handbook on brand and experience management
1
Insurance / Mathematics & economics
1
International journal of business and globalisation : IJBG
1
International journal of business governance & ethics : IJBGE
1
International journal of hospitality management
1
Journal of advertising research
1
Journal of business & economics research
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of financial education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of performance management
1
Journal of property investment & finance
1
Journal of revenue and pricing management
1
Liquid legal : transforming legal into a business savvy, information enabled and performance driven industry
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Management, Prozessgestaltung, Kundenperspektive
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Public management review
1
Public performance & management review
1
The ROI of pricing : measuring the impact and making the business case
1
The international journal of productivity and performance management
1
Verslo ir teisės aktualijos : mokslo darbai
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31
Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
32
Marketing communication measurement in a transformational marketplace
Schultz, Don E.
- In:
Integrated brand marketing and measuring returns
,
(pp. 58-93)
.
2010
Persistent link: https://www.econbiz.de/10003988779
Saved in:
33
B2B branding : a financial burden for shareholders?
Ohnemus, Lars
- In:
Business horizons
52
(
2009
)
2
,
pp. 159-166
Persistent link: https://www.econbiz.de/10003855809
Saved in:
34
Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
-
2009
Persistent link: https://www.econbiz.de/10003836721
Saved in:
35
Which innovation efforts will pay?
Kandybin, Alexander
- In:
MIT sloan management review
51
(
2009/10
)
1
,
pp. 53-60
Persistent link: https://www.econbiz.de/10003945555
Saved in:
36
The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.
;
Farley, John U.
- In:
The profit impact of marketing strategy project : …
,
(pp. 6-27)
.
2009
Persistent link: https://www.econbiz.de/10003927203
Saved in:
37
PIMS in the new millennium : how PIMS might be different tomorrow
Farris, Paul W.
;
Moore, Michael J.
;
Roberts, Keith
- In:
The profit impact of marketing strategy project : …
,
(pp. 272-286)
.
2009
Persistent link: https://www.econbiz.de/10003927406
Saved in:
38
Success rates, optimism bias, and the predictive power of alternative performance measures : a post-audit of one company's real investment decisions
Brous, Peter A.
;
Hiedemann, Bridget G.
;
Schultz, Taunya
- In:
Journal of financial education
35
(
2009
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10003835147
Saved in:
39
Measurement
Walker, Susan
- In:
Gower handbook of internal communication
,
(pp. 7-18)
.
2009
Persistent link: https://www.econbiz.de/10003915067
Saved in:
40
Returns on brand investments : maximizing financial returns from brand strategy
Seddon, Joanna
- In:
Handbook on brand and experience management
,
(pp. 235-249)
.
2008
Persistent link: https://www.econbiz.de/10003789048
Saved in:
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