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~subject:"Place branding"
~subject:"Polen"
~subject:"Tourism industry"
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Place branding
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Journal of business research : JBR
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Strategic place branding methodologies and theory for tourist attraction
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Country of origin effects : the interaction of place and product?
Clifton, Nick
- In:
Strategic place branding methodologies and theory for …
,
(pp. 283-307)
.
2017
Persistent link: https://www.econbiz.de/10011694222
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2
Developing and applying a place brand identity model : the case of Slovenia
Ruzzier, Maja Konecnik
;
De Chernatony, Leslie
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10009720390
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