//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Politische Willensbildung"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"political advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Politische Willensbildung
Viral marketing
Advertising
19
Werbung
19
political advertising
16
Political advertising
15
Advertising effects
11
Werbewirkung
11
Voting behaviour
9
Wahlverhalten
9
Electoral campaign
8
Wahlkampf
8
Election
4
Political Advertising
4
Social Web
4
Social web
4
Wahl
4
negative advertising
4
Politics
3
Politik
3
Presidential election
3
Präsidentschaftswahl
3
Emotion
2
Internet marketing
2
Marketing
2
Online-Marketing
2
Pan-Blue
2
Pan-Green
2
Persuasion
2
Political opinion formation
2
Virales Marketing
2
campaign spending
2
efficiency of political equilibrium
2
elections
2
field experiment
2
logit model
2
policy interdependence
2
political communication
2
regulation
2
selection effects
2
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Fossen, Beth L.
1
Haenschen, Katherine
1
Hartnett, Nicole
1
Kim, Donggwan
1
Law, Wilson
1
Michelon, Aaron
1
Schweidel, David A.
1
Stocchi, Lara
1
Tanusondjaja, Arry
1
Thomadsen, Raphael
1
Wolf, Jordan
1
more ...
less ...
Published in...
All
International journal of market research
1
Public choice
1
Quantitative marketing and economics : QME
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reaching voters on social media : planning
political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
The role of slant and message consistency in
political
advertising
effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
3
Decomposing
political
advertising
effects on vote choices
Law, Wilson
- In:
Public choice
188
(
2021
)
3/4
,
pp. 525-547
Persistent link: https://www.econbiz.de/10012619684
Saved in:
4
Disclaiming responsibility : how platforms deadlocked the Federal Election Commission's efforts to regulate digital
political
advertising
Haenschen, Katherine
;
Wolf, Jordan
- In:
Telecommunications policy : the international journal …
43
(
2019
)
8
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012201318
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->