Ray, Sourav; Snir, Avichai; Levy, Daniel C. - 2023 - Revised: April 29, 2023
We study the price rigidity of regular and sale prices, and how it is affected by pricing formats (i.e., pricing … format stores treat sale prices differently, and consequently define regular prices differently. Correspondingly, the … meanings of price cuts and sale prices vary across store formats. To interpret the findings, we consider the store pricing …