Guan, Huiqi; Geng, Xin; Gurnani, Haresh - 2023
collection ability, two personalized pricing strategies are studied. The retailer uses Behavior-Based Pricing (BBP) if it can … only tell customers with any prior history apart; the retailer uses Fully Personalized Pricing (FPP) if it can accurately … or to a limited extent, with the supplier, the latter can also adopt the personalized pricing strategies in setting the …