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~subject:"Pricing strategy"
~type_genre:"Aufsatz im Buch"
~type_genre:"Non-commercial literature"
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Search: subject:"B-to-B-Marketing"
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Pricing strategy
B-to-B-Marketing
614
Business-to-business marketing
614
Lieferantenmanagement
118
Supplier relationship management
118
Deutschland
106
Germany
105
Theorie
89
Theory
89
Beziehungsmarketing
70
Relationship marketing
70
Marketing management
62
Marketingmanagement
62
Brand management
54
Markenführung
54
Bundling strategy
48
Leistungsbündel
48
Electronic Commerce
46
E-commerce
45
Preismanagement
31
Physical distribution
25
Vertrieb
25
Business network
23
Unternehmensnetzwerk
23
Business-to-Business-Marketing
20
Innovation management
20
Innovationsmanagement
20
High technology
19
Hochtechnologie
19
Marketing theory
19
Marketingtheorie
19
Innovation
18
KMU
18
SME
18
Brand
16
Customer value
16
Kundenwert
16
Lieferkette
16
Markenartikel
16
Social Web
16
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Aufsatz im Buch
Non-commercial literature
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42
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42
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23
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22
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10
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9
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9
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9
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4
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21
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10
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Farrés, Rafael
2
Johansson, Magnus
2
Kaya, Murat
2
Stiving, Mark
2
Özer, Özalp
2
Arnold, Ed
1
Aydin, Goker
1
Bruno, Hernan A.
1
Che, Hai
1
Cressman, George E.
1
Diller, Hermann
1
Drews, Ralf
1
Dutta, Shantanu
1
Freiseisen, Bernhard Martin
1
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1
Hossinger, Hans-Peter
1
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1
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1
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1
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1
Luo, Jifeng
1
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1
Moorman, Mike
1
Moozhipurath, Rahul Kalippurayil
1
Mühlmeyer, Joachim
1
Porteus, Evan L.
1
Provines, Christopher D.
1
Riekhof, Hans-Christian
1
Schau, Hope Jensen
1
Schmitz, Gertrud
1
Smith, Michael F.
1
Stolpmann, Markus
1
Trevenen, Linda
1
Voeth, Markus
1
Wacker, Philipp
1
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Innovation in pricing : contemporary theories and best practices
10
Innovatives Industriegütermarketing
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Creating and managing superior customer value
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Faculty & research / Insead : working paper series
1
Forschungspapiere
1
Handbook of business-to-business marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketingeffizienz - Kosten senken und Erlöse steigern
1
Retail supply chain management : quantitative models and empirical studies
1
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ECONIS (ZBW)
31
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Wertbasiertes Preismanagement in Industriegüterunternehmen : Grundlagen und empirische Untersuchung
Freiseisen, Bernhard Martin
-
2020
Persistent link: https://www.econbiz.de/10014435150
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2
Data-driven decision making across disciplines
Moozhipurath, Rahul Kalippurayil
-
2021
Persistent link: https://www.econbiz.de/10012618867
Saved in:
3
B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 137-144)
.
2018
Persistent link: https://www.econbiz.de/10011713263
Saved in:
4
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 155-173)
.
2018
Persistent link: https://www.econbiz.de/10011713276
Saved in:
5
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
Saved in:
6
Pricing processes in fast-paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 205-218)
.
2018
Persistent link: https://www.econbiz.de/10011713294
Saved in:
7
Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 269-285)
.
2018
Persistent link: https://www.econbiz.de/10011713314
Saved in:
8
Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 325-346)
.
2018
Persistent link: https://www.econbiz.de/10011713360
Saved in:
9
Role of reference price on price and quantity : insights from B2B markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
-
2012
Persistent link: https://www.econbiz.de/10009619059
Saved in:
10
Pricing-Prozesse für Komponentenhersteller im Maschinen- und Anlagenbau
Riekhof, Hans-Christian
;
Wacker, Philipp
-
2012
Persistent link: https://www.econbiz.de/10009530860
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