Reshetnikova, Iryna; Sanak-Kosmowska, Katarzyna; … - In: Central European Management Journal 32 (2024) 1, pp. 152-175
' attitudes in Ukraine and Poland to Russian brands and other brands offered on the Russian market after Russia's aggression … were Poles, 30% - Ukrainians and 3% from other countries. Findings A respondents' country (Poland and Ukraine) does not … inflicted by war (Ukraine) and a front-line country, strongly supporting Ukraine (Poland). The research contributes to consumer …