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~subject:"Product design"
~subject:"Store design"
~subject:"Wahrnehmung"
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Search: subject_exact:"Werbemusik"
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Product design
Store design
Wahrnehmung
Advertising music
116
Werbemusik
116
Brand management
43
Markenführung
43
Consumer behaviour
34
Konsumentenverhalten
34
Werbewirkung
32
Advertising effects
31
Musik
18
Music
17
Brand image
15
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15
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14
Musikwirtschaft
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Salzmann, Ralph
2
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1
Bonnin, Gaël
1
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1
Götz, Stephanie
1
Haws, Kelly L.
1
Heller, Milo
1
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1
Hong, You Jeong
1
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1
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1
Knöferle, Klemens Michael
1
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1
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1
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1
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1
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1
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
2
Asia Pacific journal of marketing and logistics
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
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ECONIS (ZBW)
14
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1
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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2
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
3
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
4
Acoustic influences on consumer behavior : empirical studies on the effects of in-store music and product sound
Knöferle, Klemens Michael
-
2011
Persistent link: https://www.econbiz.de/10009540671
Saved in:
5
Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10009548909
Saved in:
6
Sales effects of in-store radio advertising
Areni, Charles Scott
;
Miller, Rohan
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009627460
Saved in:
7
It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
8
The kinetic quality of store design : an exploration of its influence on shopping experience
Bonnin, Gaël
;
Goudey, Alain
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 637-643
Persistent link: https://www.econbiz.de/10009655496
Saved in:
9
Corporate sound : Identifikation wahrgenommener akustischer Dimensionen in der Markenführung
Götz, Stephanie
-
2011
Persistent link: https://www.econbiz.de/10008859248
Saved in:
10
Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 131-147)
.
2010
Persistent link: https://www.econbiz.de/10011388027
Saved in:
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