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~subject:"Produktmanagement"
~subject:"Verpackung"
~subject:"Öko-Produkt"
~type_genre:"Book section"
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Produktmanagement
Verpackung
Öko-Produkt
Product design
687
Produktgestaltung
687
Theorie
94
Theory
94
Innovation
90
New product development
81
Produktentwicklung
81
Consumer behaviour
69
Konsumentenverhalten
69
Innovation management
64
Innovationsmanagement
64
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55
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55
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43
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43
Perception
30
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30
Product life cycle
28
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28
Environmental management
27
Umweltmanagement
27
Customer integration
25
Kundenintegration
25
Beziehungsmarketing
24
Packaging
24
Relationship marketing
24
Brand management
23
Markenführung
23
Knowledge management
21
Wissensmanagement
21
Creativity
20
Ergonomics
20
Ergonomie
20
Kreativität
20
Brand image
19
Markenimage
19
Product management
19
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18
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159
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58
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33
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33
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33
Thesis
27
Working Paper
18
Arbeitspapier
17
Case study
15
Fallstudie
15
Collection of articles of several authors
14
Sammelwerk
14
Aufsatzsammlung
11
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10
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6
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4
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3
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2
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1
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1
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1
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1
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1
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English
36
German
22
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Spence, Charles
4
Orth, Ulrich R.
3
Foscht, Thomas
2
Großmann, Jan
2
Hanusch, Dirk
2
Hermenau, Udo
2
Karwasz, Anna
2
Kuhrke, Benjamin
2
Maloles, Cesar
2
Schloffer, Judith
2
Sinha, Indrajit
2
Trojanowska, Justyna
2
Velasco, Carlos
2
Adjabeng, Harriet Ann
1
Amon-Tran, Ingrid
1
Atasu, Atalay
1
Been, Iris de
1
Bender, Thomas
1
Berneburg, Alma
1
Borner, Joachim
1
Boya, Ünal Ö.
1
Braun, Gabriele
1
Broadberry, Stephen N.
1
Brocchi, Davide
1
Buch, Ute von
1
Buchko, Nataliia
1
Cai, Yingdan
1
Champion, Michael
1
Charness, Neil
1
Clesle, Frank-Dieter
1
D'Attoma, Ida
1
Deng, Xiaoyan
1
Dilnot, Clive
1
Draser, Bernd
1
Esch, Franz-Rudolf
1
Feickert, Stefan
1
Felsing, Tobias
1
Fenko, Anna
1
Filho, Américo Guelere
1
Franke, Holger
1
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EcoDesign : von der Theorie in die Praxis
6
Multisensory packaging : designing new product experiences
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
2
Efficiency in sustainable supply chain
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
2
The PDMA handbook of new product development
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Contemporary trends in innovative marketing strategies
1
Design Management konkret
1
Environmentally responsible supply chains
1
Facilities management and corporate real estate management as value drivers : how to manage and measure adding value
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Handbook of new product development management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Human factors and ergonomics in consumer product design : uses and applications
1
Instrumente nachhaltigen Wirtschaftens in der Unternehmenspraxis
1
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
1
Migration von Wertschöpfung : zur Zukunft von Produktion und Entwicklung in Deutschland ; acatech Workshop, Hannover, 8. Mai 2007
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Product experience
1
Recent developments in Vietnamese business and finance
1
Recht - Personal - Ökologie - Unternehmung : Festschrift für Prof. Dr. Manfred Kohler zum 65. Geburtstag
1
Sensory marketing : research on the sensuality of products
1
Strategies for environmentally responsible supply chain and production management
1
Sustainability in manufacturing : recovery of resources in product and material cycles
1
Sustainable supply chains : a research-based textbook on operations and strategy
1
The Oxford handbook of the Italian economy since unification
1
The Routledge handbook of sustainable product design
1
The aging consumer : perspectives from psychology and economics
1
The durable use of consumer products : new options for business and consumption
1
Top pay and performance : international and strategic approach
1
Toyota by Toyota : reflections from the inside leaders on the techniques that revolutionized the industry
1
Urban energy transition : from fossil fuels to renewable power
1
Verpackung - Medium im Trend der Wünsche : Marketing-Instrument Verpackung
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
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ECONIS (ZBW)
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Examining sustainable packaging designs in the automotive industry : a case study of a luxury car manufacturer
Jones, Augustus
;
Cai, Yingdan
;
Kamasak, Rifat
- In:
Strategies for environmentally responsible supply chain …
,
(pp. 206-227)
.
2024
Persistent link: https://www.econbiz.de/10014532507
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2
Wine labels : the impact on customer perception and intention to buy wine
Silva, Margarida
;
Buchko, Nataliia
;
Parashchenko, Natalia
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 126-140)
.
2024
Persistent link: https://www.econbiz.de/10014519852
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3
Sustainable fashion in Ghana : an exploratory study of fashion designers' knowledge, practices and challenges
Adjabeng, Harriet Ann
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 221-236)
.
2023
Persistent link: https://www.econbiz.de/10013543241
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4
Innovating in design and packaging : implications for the environment
Ieva, Marco
;
D'Attoma, Ida
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 127-133)
.
2022
Persistent link: https://www.econbiz.de/10013281292
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5
Buyer-supplier relationships, sustainable supplier management, green design, and firms' performance in Vietnam
Nguyen Van Phuong
;
Hoang Thi Tho Lam
;
Khoa T. Tran
- In:
Recent developments in Vietnamese business and finance
,
(pp. 503-543)
.
2021
Persistent link: https://www.econbiz.de/10012799232
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6
The role of typeface in packaging design
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 79-101)
.
2019
Persistent link: https://www.econbiz.de/10011958973
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7
Tactile/haptic aspects of multisensory packaging design
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 127-159)
.
2019
Persistent link: https://www.econbiz.de/10011958988
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8
The multisensory analysis of product packaging framework
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 191-223)
.
2019
Persistent link: https://www.econbiz.de/10011958993
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9
Influencing healthy food choice through multisensory packaging design
Fenko, Anna
- In:
Multisensory packaging : designing new product experiences
,
(pp. 225-255)
.
2019
Persistent link: https://www.econbiz.de/10011959003
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10
Multisensory packaging design across cultures
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Multisensory packaging : designing new product experiences
,
(pp. 287-315)
.
2019
Persistent link: https://www.econbiz.de/10011959012
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