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~subject:"Produktmanagement"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Investitionsgütermarketing"
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Produktmanagement
B-to-B-Marketing
1,970
Business-to-business marketing
1,970
Lieferantenmanagement
1,098
Supplier relationship management
1,098
Relationship marketing
573
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568
Marketingmanagement
270
Marketing management
266
E-commerce
220
Electronic Commerce
220
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212
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212
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210
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210
B2B
158
Consumer behaviour
157
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157
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156
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156
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144
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144
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136
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136
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131
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Marketing
104
USA
101
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101
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99
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99
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97
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97
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4
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3
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Kleinaltenkamp, Michael
3
Cooper, Majorie J.
1
Fong, Duncan K. H.
1
Griffin, Abbie
1
Heide, Jan B.
1
Kapletia, Dharm
1
Li, Kate J.
1
Lukas, Bryan A.
1
Plinke, Wulff
1
Probert, David
1
Whitwell, Gregory J.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of promotion management : JPM
1
Manufacturing & service operations management : M & SOM
1
Technischer Vertrieb
1
The journal of business & industrial marketing
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ECONIS (ZBW)
8
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1
Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Heide, Jan B.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
Saved in:
2
Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.
;
Fong, Duncan K. H.
;
Xu, Susan H.
- In:
Manufacturing & service operations management : M & SOM
13
(
2011
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
Saved in:
3
Marketing strategy selection, marketing metrics, and firm performance
Zahay, Debra
;
Griffin, Abbie
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 84-93
Persistent link: https://www.econbiz.de/10003943139
Saved in:
4
Migrating from products to solutions : an exploration of system support in the UK defense industry
Kapletia, Dharm
;
Probert, David
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 582-592
Persistent link: https://www.econbiz.de/10003983989
Saved in:
5
Competitive positioning of promotional products sources based on client perceptions and experience
Cooper, Majorie J.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10003825726
Saved in:
6
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
7
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
8
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
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