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~subject:"Produktmanagement"
~type_genre:"Case study"
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Produktportfoliomanagement
Schmahl, Christian M.
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10003872620
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2
Re-energizing a product portfolio: case study of a pharmaceutical merger
Rao, Sanjay K.
- In:
Journal of business strategy
30
(
2009
)
6
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003990960
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3
Produktportfoliomanagement in der Telekommunikationsindustrie - EBIT versus Innovation?
Schepp, Ralph
;
Herold, Robert
;
Schmahl, Christian M.
- In:
Produktportfoliomanagement
,
(pp. 127-159)
.
2009
Persistent link: https://www.econbiz.de/10003892755
Saved in:
4
Ergebnisrechnung als Instrument des strategischen Produktportfoliomanagements : Ausgestaltung am Beispiel Deutsche Telekom
Geuppert, Florian
- In:
Produktportfoliomanagement
,
(pp. 161-178)
.
2009
Persistent link: https://www.econbiz.de/10003892767
Saved in:
5
Produktportfoliomanagement bei der Lufthansa Cargo AG : Einbindung in die Geschäftsprozesse und Strukturen
Reindel, Susanne
- In:
Produktportfoliomanagement
,
(pp. 179-198)
.
2009
Persistent link: https://www.econbiz.de/10003892772
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