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~subject:"Produktmanagement"
~type_genre:"Sammelwerk"
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Produktmanagement
Mass Customization
21
Mass customization
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Beziehungsmarketing
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Relationship marketing
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Mass production
4
Massenproduktion
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Computer-aided logistics
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IT-gestützte Logistik
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Lieferkette
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Bundling strategy
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Business process management
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Communication
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Customer integration
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Deutschland
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Germany
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Individualism
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Individualismus
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Industrie 4.0
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Industry 4.0
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Kaufentscheidung
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Kommunikation
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Kundenintegration
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Leistungsbündel
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Online-Marketing
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Personalisierung
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Personalization
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Produktgestaltung
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Prozessmanagement
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Theorie
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Welt
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Drees, Norbert
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Piller, Frank T.
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Schledz, Patrick
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Seidel, Eric
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Trautwein, Steffen
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Tseng, Mitchell M.
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Zeng, Mingzhe
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Erfurter Hefte zum angewandten Marketing
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ECONIS (ZBW)
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Spezialaspekte der Produktpolitik
Drees, Norbert
(
ed.
);
Seidel, Eric
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10013424802
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The customer centric enterprise : advances in mass customization and personalization
Tseng, Mitchell M.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001748037
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