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~subject:"Psychology of advertising"
~type_genre:"Collection of articles written by one author"
~type_genre:"Mehrbändiges Werk"
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Psychology of advertising
Werbung
39
Advertising
38
Online-Marketing
31
Internet marketing
28
Theorie
28
Theory
28
International marketing
27
Internationales Marketing
27
Consumer behaviour
20
Konsumentenverhalten
20
Deutschland
16
Germany
16
Werbewirkung
13
Advertising effects
12
USA
12
United States
12
Welt
11
World
11
Marketing
10
Social Web
10
Social web
10
Werbepsychologie
9
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Direct marketing
7
Direktmarketing
7
Marketing theory
7
Marketingtheorie
7
Relationship marketing
7
Verbraucherverhalten
7
Werbeplanung
7
Advertising planning
6
Estimation
6
Multinationales Unternehmen
6
Preismanagement
6
Pricing strategy
6
Schätzung
6
Social Media
6
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Free
1
Type of publication
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Book / Working Paper
9
Type of publication (narrower categories)
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Collection of articles written by one author
Mehrbändiges Werk
Article in journal
486
Aufsatz in Zeitschrift
486
Aufsatz im Buch
153
Book section
153
Hochschulschrift
112
Graue Literatur
101
Non-commercial literature
101
Thesis
93
Bibliografie enthalten
60
Bibliography included
60
Arbeitspapier
59
Working Paper
59
Collection of articles of several authors
35
Sammelwerk
35
Lehrbuch
24
Textbook
21
Aufsatzsammlung
18
Konferenzschrift
10
Conference proceedings
8
Guidebook
7
Ratgeber
7
Reprint
6
Sammlung
6
Case study
5
Fallstudie
5
Handbook
4
Handbuch
4
Multi-volume publication
3
Systematic review
3
Übersichtsarbeit
3
Conference paper
2
Fallstudiensammlung
2
Forschungsbericht
2
Konferenzbeitrag
2
Bibliografie
1
Einführung
1
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1
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Language
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English
6
German
2
Danish
1
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Gabrielsen, Gorm
1
Golla, Benedikt Maximilian Johannes
1
Krugman, Edward P.
1
Krugman, Herbert E.
1
Müller, Stefan
1
Neumann, Peter
1
Ponce-Rodriguez, Alejandro
1
Rashad, Inas
1
Risom, Kathrin
1
Stangl, Theresa
1
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Published in...
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Marketing and consumer psychology series
1
Märkte: Informationen für die Werbeplanung
1
Rapport / Institut for Teoretisk Statistik, Handelshøjskolen i København
1
Schriftenreihe Marketing
1
Source
All
ECONIS (ZBW)
9
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1
Effects of processing fluency on affective and cognitive judgments
Golla, Benedikt Maximilian Johannes
-
2017
Persistent link: https://www.econbiz.de/10011875896
Saved in:
2
Influencing affective forecasts for material products
Stangl, Theresa
-
2014
Persistent link: https://www.econbiz.de/10010406475
Saved in:
3
The sharing economy - how new business models influence consumer behavior
Risom, Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011898759
Saved in:
4
Consumer behavior and advertising involvement : selected works of Herbert E. Krugman
Krugman, Herbert E.
-
2008
Persistent link: https://www.econbiz.de/10003683027
Saved in:
5
Essays in the economics of obesity
Rashad, Inas
-
2004
Persistent link: https://www.econbiz.de/10003383775
Saved in:
6
Consumer and firm behavior in the credit card market
Ponce-Rodriguez, Alejandro
-
2008
Persistent link: https://www.econbiz.de/10011573948
Saved in:
7
Reklame i dagblade : en analyse af opmærksomhedsm°al for annoncer i Ekstra Bladet
Gabrielsen, Gorm
Persistent link: https://www.econbiz.de/10000806784
Saved in:
8
Markt- und Werbepsychologie
Neumann, Peter
-
2001
Persistent link: https://www.econbiz.de/10001560296
Saved in:
9
Von der Reklame zur Kommunikationspolitik : d. verhaltenswissenschaftl. Grundlagen d.
Werbung
Müller, Stefan
-
1986
Persistent link: https://www.econbiz.de/10000708067
Saved in:
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