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~subject:"Rabatt"
~subject:"Supplier relationship management"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Kundenbindung durch Couponing : Grundlagen, Ziele, Einsatzoptionen
Zacharias, Christoph-Taro
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2007
Persistent link: https://www.econbiz.de/10004899716
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Logistikrabattsysteme : eine empirische Untersuchung und theoretische Konzeption zu Logistikrabattsystemen
Bittl, Norbert
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1993
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1. Aufl.
Persistent link: https://www.econbiz.de/10004192188
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A comparison of the segregation and integration models of coupon framing in explaining sales, repeat purchase rates, and brand choice
Cheong, Ki-Ju
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1990
Persistent link: https://www.econbiz.de/10004760263
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