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~subject:"Relationship marketing"
~subject:"United States"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
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Relationship marketing
United States
Electronic Commerce
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E-commerce
521
Deutschland
385
Social Web
384
Social web
384
Germany
381
Internet
307
Online-Marketing
194
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69
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2
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2
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2
Chen, Jim Q.
2
Du, Kui
2
Gallaugher, John
2
Kind, Liz
2
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2
Lucyshyn, William
2
Nanda, Ramana
2
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2
Reillier, Laure Claire
2
Reinhold, Olaf
2
Steinhoff, Fee
2
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2
Tanriverdi, Hüseyin
2
Watson, Mary Anne
2
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2
Wildner, Raimund
2
Wrigley, Cara
2
Adamczyk, Sabrina
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Cato Institute
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Conference on Bank Structure and Competition <34, 1998, Chicago, Ill.>
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1
Conference “Competition on the Internet” <2013, München>
1
Council on Foreign Relations
1
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1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Seminar für Fremdenverkehr Berlin
1
Ecademy CH
1
European Marketing Academy
1
Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
1
Federal Reserve Bank of Chicago
1
Federal Reserve Bank of New York
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
International Telecommunications Society
1
Münchner Kreis
1
OECD / Joint Working Party of the Committee for Agriculture and the Trade Committee
1
Progress & Freedom Foundation
1
Saarbrücker Arbeitstagung <20, 1999, Saarbrücken>
1
Seminar für Führungskräfte <2000, Berlin>
1
Springer Fachmedien Wiesbaden
1
Springer Malaysia Representative Office
1
Springer-Verlag GmbH
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Telecommunications Policy Research Conference <23, 1995>
1
Universität Mannheim
1
Universität Stuttgart
1
Vers un partenariat transatlantique renforcé: une nouvelle donne dans un monde en mutation? <2014, Nizza>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
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Cases on strategic social media utilization in the nonprofit sector
5
Harvard business review : HBR
5
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Cases on managing e-services
3
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
3
Harvard-Business-Manager : das Wissen der Besten
3
Management information systems : mis quarterly
3
A Gower book
2
Bericht der GfK-Tagung : vom ...
2
Cases on innovations in educational marketing : transnational and technological strategies
2
Crowdfunding : the corporate era
2
Customer-centric marketing strategies : tools for building organizational performance
2
Digital and social media marketing : a results-driven approach
2
Handbook of social media management : value chain and business models in changing media markets
2
ICT management in non-profit organizations
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic customer relationship management : IJECRM
2
International journal of information systems and change management : IJISCM
2
Journal of marketing for higher education
2
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
2
Sloan working papers
2
Social media and crisis communication
2
Strategic information systems ; Vol. 1
2
Transforming government supply chain management
2
Working papers / Center for Information Systems Research, CISR
2
A Council on Foreign Relations book
1
Academy of Management journal : AMJ
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Advances in business and management forecasting
1
Advances in mathematical programming and financial planning : a research annual
1
Advances in regulatory economics
1
Advances in regulatory economics series
1
An introduction to industrial service design
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Biblioteca dell'economia d'azienda
1
Brands : interdisciplinary perspectives
1
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
1
Business and society review : a quarterly forum on the role of business in a free society
1
Business process transformation
1
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ECONIS (ZBW)
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Facebook Brand Lift-Studien : Funktionsweise und Sinnhaftigkeit im Feld des Social Media Marketings
Jedlitschka, Tim-Maximilian H. M.
-
2017
Persistent link: https://www.econbiz.de/10012002308
Saved in:
2
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
3
The social business imperative : adapting your business model to the always-connected customer
Shih, Clara
-
2016
Persistent link: https://www.econbiz.de/10011474309
Saved in:
4
The Airbnb way : 5 leadership lessons for igniting growth through loyalty, community, and belonging
Michelli, Joseph A.
-
2020
"New from bestselling author Joseph Michelli! How Airbnb has disrupted the hospitality industry for unparalleled success-critical lessons that apply to any 21st Century business. No one understands better than Joseph Michelli how businesses create and leverage world-class customer experiences....
Persistent link: https://www.econbiz.de/10012040592
Saved in:
5
YouTube
Holm, Josef
- In:
Crowdfunding : the corporate era
,
(pp. 46-62)
.
2015
Persistent link: https://www.econbiz.de/10011301271
Saved in:
6
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
7
Enhancing organizational capacity through the use of social media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
Saved in:
8
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
9
Crowdfunding for entrepreneurship : opportunity of value co-creation
Daniele, Lucia Michela
-
2020
-
First edition
Persistent link: https://www.econbiz.de/10012653327
Saved in:
10
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
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