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~subject:"Relationship marketing"
~type:"book"
~type_genre:"Sammlung"
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Relationship marketing
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ECONIS (ZBW)
53
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1
The role of corporate sustainability and digitalization in customer relationship
management
Pfleger, Regina
-
2017
Persistent link: https://www.econbiz.de/10011632183
Saved in:
2
Kundenbeziehungsorientiertes Revenue
Management
: mathematische Modelle und Methoden zur Steuerung von B2C- und B2B-Beziehungen in kapazitätsbeschränkten Industrien
Kolb, Johannes
-
2017
Persistent link: https://www.econbiz.de/10011756737
Saved in:
3
Users' loyalty to agile information systems
Grupp, Tillmann
-
2018
Persistent link: https://www.econbiz.de/10012198455
Saved in:
4
Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan
-
2019
Persistent link: https://www.econbiz.de/10012105262
Saved in:
5
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
6
Dependence in buyer-supplier relationships
Mandt, Tobias
-
2019
-
Reprint 2019
Persistent link: https://www.econbiz.de/10011993562
Saved in:
7
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
8
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
9
The evolution of customer relationships in game contexts : an empirical examination of design dimensions, processes, and social dynamics in large-scale networks
Berger, Axel
-
2019
Persistent link: https://www.econbiz.de/10012163657
Saved in:
10
New ways to leverage Web 2.0 : social media content for market intelligence and customer interaction
Baur, Aaron Wolfgang
-
2016
Persistent link: https://www.econbiz.de/10011528133
Saved in:
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