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~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Relationship marketing
Freizeitwirtschaft
148
Leisure industries
148
Deutschland
27
Germany
27
Economics of leisure
25
Freizeitökonomie
25
Satisfaction
24
Zufriedenheit
24
Welt
23
World
23
Event marketing
18
Event-Marketing
18
Tourism
17
Tourismus
17
Freizeitverhalten
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Leisure behaviour
15
Tourism industry
13
Tourismuswirtschaft
13
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11
United States
11
Consumer behaviour
8
Freizeit
8
Konsumentenverhalten
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Leisure
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Theory
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Beziehungsmarketing
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Brand management
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Holiday behaviour
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Markenführung
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Marketing management
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Marketingmanagement
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Aufsatz im Buch
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Boltze, Alexander
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Carù, Antonella
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Cova, Bernard
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Egels-Zandén, Niklas
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Johnson, Brian A.
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Kim, Young-gul
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Nunes, Paul F.
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Park, Chung-Hoon
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Business and finance : performance and management
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Managing consumer services : factory or theater?
1
Marketing through minefields
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Web technologies for commerce and services online
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Ökonomie, Qualität und Management von Unterhaltungsmedien
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ECONIS (ZBW)
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1
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
2
Das Ende der Zielgruppe! : Herausforderungen für das Management für Onlineunterhaltungsmedien
Boltze, Alexander
;
Rau, Harald
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 61-79)
.
2012
Persistent link: https://www.econbiz.de/10009490752
Saved in:
3
Misery as corporate mission : user imagery at the nightclub the spy bar
Egels-Zandén, Niklas
;
Ågerup, Ulf
- In:
Business and finance : performance and management
,
(pp. 219-231)
.
2011
Persistent link: https://www.econbiz.de/10009304097
Saved in:
4
Are some customers more equal than others?
Nunes, Paul F.
;
Johnson, Brian A.
- In:
Marketing through minefields
,
(pp. 41-64)
.
2008
Persistent link: https://www.econbiz.de/10003813880
Saved in:
5
The effect of information satisfaction and relational benefit on consumer's online shopping site commitment
Park, Chung-Hoon
;
Kim, Young-gul
- In:
Web technologies for commerce and services online
,
(pp. 149-169)
.
2008
Persistent link: https://www.econbiz.de/10003634210
Saved in:
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