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~subject:"Relationship marketing"
~type_genre:"Case study"
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Relationship marketing
Welt
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339
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282
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278
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253
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Hollensen, Svend
3
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2
Bjerre, Mogens
2
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2
Opresnik, Marc Oliver
2
Reinhold, Olaf
2
Straker, Karla
2
Wrigley, Cara
2
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1
Al-Rabayah, Wafaa A.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Customer-centric marketing strategies : tools for building organizational performance
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Cases on ...
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Deep knowledge of B2B relationships within and across borders
1
Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
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Global business and organizational excellence : a review of research & best practices
1
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1
HRM and marketing orientation in the new era
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of social media management : value chain and business models in changing media markets
1
Intelligent information systems
1
International journal of electronic customer relationship management : IJECRM
1
Journal of customer behaviour
1
Journal of service research : JSR
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Key issues in marketing management
1
Management for professionals
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Markt, Kommunikation, Innovation : MKI
1
Measuring business excellence : the journal of organizational performance management
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Organisationskommunikation online : Grundlagen, Praxis, Empirie
1
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1
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1
Social-Media-Handbuch : Theorien, Methoden, Modelle
1
Strategic market creation : a new perspective on marketing and innovation management
1
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ECONIS (ZBW)
59
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31
The impact of national culture on Western industrial buyer-seller relational process models
Kaunonen, Anna
- In:
Deep knowledge of B2B relationships within and across …
,
(pp. 1-49)
.
2013
Persistent link: https://www.econbiz.de/10010255117
Saved in:
32
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
33
Social Branding bei Facebook : Markenaufbau, Kundenbindung & -gewinnung am Beispiel der Mang Medical One AG
Morsbach, Philipp
;
Kasberg, Hanna Laura
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 289-305)
.
2012
Persistent link: https://www.econbiz.de/10009553516
Saved in:
34
Knowledge-driven customer support services : a socio-engineering approach
Aviv, Itzhak
;
Levy, Meira
;
Hadar, Irit
- In:
Customer relationship management and the social and …
,
(pp. 23-38)
.
2012
Persistent link: https://www.econbiz.de/10009377135
Saved in:
35
Leitfaden digitaler Dialog
Braun, Gabriele
(
ed.
)
-
2012
-
1. Auflage
Persistent link: https://www.econbiz.de/10014011753
Saved in:
36
How Web 2.0 supports customer relationship management in Amazon
Chua, Alton Y. K.
- In:
International journal of electronic customer …
5
(
2011
)
3/4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10009489244
Saved in:
37
Internationalisation and the internet in UK manufacturing SMEs
Tseng, Ko-min Kevin
;
Johnsen, Rhona E.
- In:
Journal of small business and enterprise development
18
(
2011
)
3
,
pp. 571-593
Persistent link: https://www.econbiz.de/10009311733
Saved in:
38
Online consumer communities, collaborative learning and innovation
Rossi, Carla
- In:
Measuring business excellence : the journal of …
15
(
2011
)
3
,
pp. 46-62
Persistent link: https://www.econbiz.de/10009314585
Saved in:
39
Managing a new consumer culture : "working consumers" in Web 2.0 as a source of corporate feedback
Hornung, Sabine
;
Kleemann, Frank
;
Voß, G. Günter
- In:
New forms of collaborative innovation and production on …
,
(pp. 131-152)
.
2011
Persistent link: https://www.econbiz.de/10009349218
Saved in:
40
The website as an integrated marketing tool : an exploratory study of French wine producers
Gurău, Călin
;
Duquesnois, Franck
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10008987960
Saved in:
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