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~subject:"Relationship marketing"
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Relationship marketing
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Journal of marketing management : MM
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Psychology & marketing
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ECONIS (ZBW)
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1
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
2
"Fressnapf - Alles für mein Tier" : Solution Selling auf dem Markt für Tierbedarf
Henschke, Axel
;
Kes, Isabelle
;
Backhaus, Christof
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 395-418)
.
2010
Persistent link: https://www.econbiz.de/10008736869
Saved in:
3
Do they buy for their dogs the way they buy for themselves?
Tesfom, Goitom
;
Birch, Nancy J.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 898-912
Persistent link: https://www.econbiz.de/10008652657
Saved in:
4
Socken-Geschichten um die Marke BLACKSOCKS
Liechti, Samy
- In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 179-194)
.
2005
Persistent link: https://www.econbiz.de/10003598291
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