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~subject:"Retail trade"
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Retail trade
Brand management
36
Markenführung
36
Consumer behaviour
27
Deutschland
27
Konsumentenverhalten
27
Markenartikel
27
Brand
26
Germany
21
Markenimage
21
Markenpolitik
21
Brand image
19
Theorie
15
Theory
14
Lebensmitteleinzelhandel
10
Marketing
10
Einzelhandel
9
Designation of origin
7
EU countries
7
EU-Staaten
7
Herkunftsbezeichnung
7
Food retailing
6
Handelsmarke
6
Kommunalverschuldung
6
Advertising effects
5
Marketing management
5
Marketingmanagement
5
Preismanagement
5
Pricing strategy
5
Social Web
5
Social web
5
Vertikales Marketing
5
Werbewirkung
5
brand loyalty
5
Advertising
4
Competition
4
Einzelhandelspreis
4
Gemeindefinanzen
4
Internet marketing
4
Municipal debt
4
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Article
5
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4
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Aufsatz in Zeitschrift
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Bibliografie enthalten
3
Bibliography included
3
Hochschulschrift
2
Thesis
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Graue Literatur
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Mehrbändiges Werk
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Language
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German
5
English
4
Author
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Zielke, Stephan
4
Feige, Stephan
3
Dumke, Stephan
1
Himbert, Lena
1
Komor, Marcin
1
Kull, Stephan
1
Roth, Stefan
1
Schögel, Marcus
1
Tomczak, Torsten
1
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Institution
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Universität Duisburg <1980-2002>
1
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European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Duisburger betriebswirtschaftliche Schriften
1
Handelsforschung
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Lehr- und Forschungsbericht ... des Lehrstuhls Markt und Konsum der Universität Hannover
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ECONIS (ZBW)
9
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1
Cross-national differences in price-role orientation and their impact on retail markets
Zielke, Stephan
;
Komor, Marcin
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10010504692
Saved in:
2
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
3
Shopping in discount stores : the role of price-related attributions, emotions and value perception
Zielke, Stephan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 327-338
Persistent link: https://www.econbiz.de/10010348753
Saved in:
4
How price image dimensions influence shopping intentions for different store formats
Zielke, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 748-770
Persistent link: https://www.econbiz.de/10003989125
Saved in:
5
Handelsmarkenmanagement
Dumke, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000562117
Saved in:
6
Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000584377
Saved in:
7
Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000930262
Saved in:
8
Strategien der handelsorientierten Markenführung : Ergebnisse einer empirischen Studie im deutschen Lebensmitteleinzelhandel
Tomczak, Torsten
- In:
Handelsforschung
11
(
1996
),
pp. 423-442
Persistent link: https://www.econbiz.de/10001220096
Saved in:
9
Der Handel als Diffusionsagent ökologischer Innovationen
Kull, Stephan
-
1995
Persistent link: https://www.econbiz.de/10000957828
Saved in:
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