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Retailing
attribution theory
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Benoît-Moreau, Florence
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Le rôle de la congruence entre l’enseigne et son engagement dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l’attribution...
Benoît-Moreau, Florence
;
Parguel, Béatrice
-
Université Paris-Dauphine (Paris IX)
-
2008
nature of retailers’ engagements, the
attribution
theory
is well-suited and helps toderive hypotheses experimentally tested …
Persistent link: https://www.econbiz.de/10011072752
Saved in:
2
Le rôle de la congruence entre l’enseigne et son engagement dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l’attribution....
Benoît-Moreau, Florence
;
Parguel, Béatrice
-
Université Paris-Dauphine
nature of retailers’ engagements, the
attribution
theory
is well-suited and helps toderive hypotheses experimentally tested …
Persistent link: https://www.econbiz.de/10008532684
Saved in:
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